The Big Question: How’s Your SEO Agency?
It’s almost year end, and it’s the best time to check how’s your brand been doing - online. How many months since you’ve considered hiring an SEO agency to manage and take care of your search visibility? It really takes time before you see the result, but in a span of 3 - 6 months, you should have felt even a little of its outcome.
Being unfamiliar with how digital marketing works, mustn’t be used against you by your chosen SEO agency. Never let your company’s budget be wasted. Here are some points you have to check to ensure that your money is used properly:
Go Back To Your Goals
Why did you decide to go digital? Your brand’s online visibility is of course the first and most important reason, but aside from that, together with your chosen SEO agency, you set goals that must be met. Is it to drive traffic to your website or increase conversion? Use your goals to measure how effective the effort of your SEO agency is.
Keep in mind that by the end of 6 months, you can already expect good results.
Check Your Strategies
It’s okay if you are not familiar with SEO or Linkbuilding strategies. This is the work of an SEO specialist, but you must be informed about how each strategy can affect or can greatly impact your campaign. Make sure that you are aware about everything going on and see for yourself if their effort is worth paying for.
Take time to research the strategies. You don’t have to be an expert just like the specialists on your chosen SEO agency. Find time to learn how digital marketing works and equipped yourself with enough knowledge.
Analyze The Result
Have you been receiving weekly or monthly reports? These are not just link compilations or ranking updates, but more of tangible outcome of the strategies used. Do not just pay attention on your deliverables. See if there’s an increase on your traffic, how’s your bounce rate and pay attention on the organic result as well. Compare and see if there’s progress weekly or monthly.
Failure to achieve any significant milestone is a clear sign that there’s a problem with the strategies or it can be that the effort of your SEO agency is not enough.
Never settle for less. Organic result may not be as fast as Paid result, but it doesn’t mean that you have to wait a year or two before you can feel any change. Make sure that every spending are doing good for your business.Entrust your brand only to an SEO agency in the Philippines that’s been tried and tested to be effective and efficient.
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