The Best eCommerce Web Design Checklist

           Over the last couple of years, we have seen the consistent drift of people towards the online stores. Many also fear that the increasing trend of online shopping will eventually lead to the end of physical stores shortly. Even though it is a strong reason for many physical store owners to upgrade to an online store, others try opting for it to either go with the trend or because of the various benefits it offers. A few to name are achieving a large customer base, saving labor costs, increasing revenue, and managing the company independent of location.

The most important thing required for the creation of an online store is website design and development. By using the best eCommerce website design, you can effectively attract more customers and improve their user experience. All popular eCommerce brands such as Amazon, Walmart, Flipkart, eBay, etc. stick to this rule to bring more revenues to their company. But, what makes the design of the e-commerce website great?

Keep reading this article to find out the ultimate eCommerce website checklist to create the best design for your online site. Make sure to check all the requirements mentioned in this list to ensure that your platform provides a world-class experience to your customers.

Basics of eCommerce Website Development

Website development is the process of creating and maintaining websites for either a private network (intranet) or the World Wide Web (internet). Similarly, website eCommerce designing also revolves around the same concept. The various programming languages that can be used for its creation are HTML, CSS, JavaScript, PHP, Python, etc. Apart from that, technical frameworks can also be included in it for improving the features of the application. The three common development phases included here are:

· Front-end:

It involves the creation of a user interface for enabling interaction.

· Back-end:

It is created for server-side use and enables owners to perform actions on their websites.

· Hosting:

Its main purpose is to make the website user-accessible.                                                       

The Ultimate eCommerce Web Design Checklist to Start Your Online Business
This checklist is an ideal go-to for every new e-commerce site owners. Remember that if you are new to building an e-commerce store, it is really necessary to keep a track of the items you need to include or cross out so that you have an amazing website that performs well and provides a great experience to the users.

1. Your website must be responsive

Since every device is now able to connect to the internet, you should ensure that your website runs on all devices, especially the smartphones. Apart from working well, the user interface should also look great on the mobile devices. It is mainly because most of the people use smartphones instead of PCs to make the purchase.

2. Gain the trust of your consumers

Since cyber-security is very important for online shoppers, make sure you link every page to the following:

· Why Shop With Us

· Return Policy

· Delivery Information

· Privacy Policy

· Customer Testimonials

3. Create an appealing homepage

Usually, the new e-commerce website owners make the mistake of listing their products on the homepage. However, it is not a great idea as it would look unappealing. Since it is the first thing that your visitors will notice, make sure that is attractive and do not use it as a product listing page.

4. Make the search bar prominent on every page

Put the search box on the top of all your pages and ensure that it is eye-catching. It will help the users to find the desired product from your catalog. You can also add suggestive search terms to make their searching experience less complex.

5. Add navigation menus to your pages

Make sure to add clear navigation menus in all your pages for enabling customers to view the various categories of products your site offers. Use general terms for segmenting the product items so that it is easier for your customers to understand. For example, most fashion brands segregate their range of products as Men, Women, and Kids.

6. Put the cart or basket icon on every single page

Top e-commerce sites keep their cart or basket icon in a place where it is easy to view for the users. It is usually kept at the top right corner. However, you can place it wherever you like. Just ensure that it is easily noticeable, present on every page, and showcases the number of items added to the cart or basket.

7. Showcase the logos of famous brands

Include the logos of all the brands which your eCommerce website sells. If it is a very famous brand, then it is even better. Adding them will give the users an idea of the type of products you possess and will also ensure them about your authenticity since you are associated with the top leaders in the industry.

8. Use high-quality images

Photo retouching is the most important aspect of an e-commerce site. Having high-quality photographs of your products will increase the chances of selling. If possible, do invest in professional photo editing services to get the images edited for your site.

9. Add “Top Featured”, “Bestsellers”, and “Recommended for You”

Showcase the products on your website as the top featured, bestsellers, and those suitable for particular customers. This is a sales technique frequently used by many e-commerce brands in the industry. You can select and add the products manually or automate it according to a variety of criteria.

10. Provide filter and sort options

Adding them will make the searching job much easier for customers, thereby improving their shopping experience. A few things you can add to your filter and sorting options are color, size, price range, product category, etc.

11. Include the “Add to wishlist” button

Apart from including this on every page, ensure that it is put in a place where it is easily noticeable to the human eyes. However, do not make it more prominent than the Buy button. You certainly don’t want your customers to put everything in the wishlist instead of buying.

12. Offer the product view from different angles

While going for product image editing, make sure to edit every part of the product so that it can be showcased from a variety of angles. Also, add the “zoom in” and “zoom out” feature so that users can control the view as per their needs.

13. Highlight the Customer favorites

Highlight the products that are voted as favorites by the customers and categorize them into customer favorites. Since people tend to buy products that are ranked high or liked by many, it can act as a good strategy to bring more sales.

14. Make the checkout button clearly visible

In some of the best eCommerce sites, you will usually find the checkout button either below or next to the item you are viewing. Many also link it to their cart or basket icon so that it directly leads to the cart page when a user clicks on it. The cart page must also contain the checkout button. In some cases, you can also find the preview of the cart when you hover the pointer over the cart icon.

15. Use compelling call to actions

Make sure that the call to actions you add to your sale and promotions are attention-grabbing and would compel visitors to check it out. Also, see that it is relevant to the type of products you are selling.

16. Add short product description

Adding product descriptions is necessary on the product page. However, do not go overboard with it and make it lengthy. No customer would like to read a whole paragraph of words. So, try to keep it short and concise.

17. Include video demonstrations

Video demonstrations are extremely popular within the top e-commerce brands. These are engaging and can even intrigue customers to purchase a product. Besides, it also leaves a positive impression on their mind regarding your products.

18. Show the availability of stocks

Letting your customers know whether the product stock is available or not is a good practice that every website should follow. Make sure you show it on the product listing page itself. It will prevent your customers from going to the product page, thereby saving them from frustration.

19. Pay attention to the “Buy” and “Add to basket” button

Try to make these two buttons prominent. It must be easily visible to the customers when they visit the product page. You can incorporate bold and bright colors to these buttons to make them stand out.

20. Providing security badges or SSL certificate

Only a few websites offer SSL certificate or security badges when customers are on the check out page. However, you should offer them since it will act as a reassurance to your customers regarding the safety of their financial details.

21. Display all the fees upfront

Hidden fees are one of the top reasons why customers abandon the cart. So, make sure you do not this. However, if there are any additional fees that a customer has to pay during the checkout, make sure it is already presented on the cart page.

22. Place your contact info on each page

By placing the contact information on each of the pages, you can minimize the anxiety of the buyers, It is a subtle way of reassuring your users that you will be there for them whenever they want to reach you.

23. Include customer reviews and scores

It is another good technique to improve the customer experience. Customers can check the reviews and score and decide whether to purchase a particular product or not. It can help them with the decision making process.

24. Display the estimated time of delivery

It won’t turn out good for your e-commerce business if your customers are left guessing regarding the delivery of their purchased products. So, provide them with the approximate time and day when they will receive the products.

25. Provide different payment options

Since all customers won’t be using the same payment method, make sure you provide a lot of options for their easy access. The common payment options are debit or credit cards. However, try to also include other options like Amazon Pay, Google Pay, PayPal, etc.

The eCommerce website design checklist mentioned here will certainly help you to embark on creating your online business site. With it, you will surely be able to create a website that is attractive, user-friendly, optimized, and performs well enough to drive organic traffic. Even though all the points given here can be used in the development of the e-commerce site, it is still advisable to consider your business requirements first and then use it appropriately. You can also consult with your website developer to see what fits your website and ask them to include the same.

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Created on Jun 30th 2021 06:22. Viewed 392 times.

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