Photo Retouching and its Role in Enhancing Jewelry Images
The history of
photography takes you back to the early 1800s, where the first photographic
process was introduced to the public by Louis Jacques Mandé Daguerre. The
process was named daguerreotype and became a commercial success after its
invention. It was a great stride made towards the improvement of photography
and was better than the time-consuming and uncertain pinhole camera or camera
obscura. However, it did have some limitations, like it was heavy, fragile,
non-flexible, but succeeded in offering detailed, sharp, and precise pictures.
Gradually, different technologies like photo
retouching began to emerge, which completely changed the way the
photographs looked. The time required to develop the snaps significantly
reduced from weeks to hours and then, from minutes to seconds. Moreover, there
was no need to use word of mouth to share or store delightful memories.
Photography became a
popular tool of interaction, especially for the advertising and retail domain.
It helped the respective industries to make their products accessible for the
people. It attracted the attention of potential clients and lured them to make
a purchase or investment. There was no time limitation since it can stay open
for a long time, even when you have already left the space. The photos used for
the products conveyed the best story to the audience and became as important as
the product descriptions mentioned in the text form. Apart from this, it also
keeps you connected with the priceless moments of your life. For example, let’s
consider you are purchasing a ring for your wedding. In that case, photography
will let you hold the emotions and relive it again when you look at it in the
future.
The photography field
always experiences steady developments and inventions for improving the quality
of pictures. Every once in a while, you can witness the launch of new equipment
or image editing software. However, this does not mean that you have to adopt
every new technology that was introduced in the industry. It is not at all
feasible since the more advanced the technology is, the more costly it will
become. Thankfully, the industry would not introduce major innovations in a
shorter period, so you will still have some time before moving on with the new
trend. Apart from that, it is surely an advantage that innovations usually do
not incorporate new camera equipment. Even though there are a lot of retailers
that benefit because of this, in this article, we are going to talk about how
post-production techniques like photo
retouching support the jewelry companies to improve their business. There’s
a lot more to discuss in this case other than image quality enhancement.
What is Photo
Retouching?
Photo retouching is
the process of editing images for further enhancing or restoring its quality.
It usually involves a variety of techniques such as color adjustment,
maintaining white balance, increasing sharpness, and more. People mostly
confuse it with creative retouching; however, both are two different processes.
The process of creative retouching usually involves manipulating the bodies or
objects present in the pictures. However, in photo retouching, you have to think about improving the overall look
of the photographs.
Ever since eCommerce business has become a
trending topic, many online marketplaces began to emerge. As a result, many
photo editing companies also started to surface online that helped those
companies to make their product image look appealing and professional. This
made product photo retouching common
among the retailers as it helped their products to sell.
How Can Photo
Retouching Improve Your Jewelry Images?
Retouching of jewelry
images is a crucial step that every online business should implement. With
well-retouched images, it is possible to bring out the most appealing look of a
piece of jewelry. It can effectively portray a unique story that will please
the customers within a couple of seconds just with the help of visuals. Be it
an actual diamond or just an artificial jewelry set, it can completely
transform the object and make it look stunning.
1.
Clipping images
to a white background
The most important
rule in eCommerce photo editing is to ensure that the main subject is in focus.
For ensuring it, other things surrounding the subject can be removed. Another
important thing that you need to pay attention to is the background. By
appropriately editing the background and maintaining its color accuracy and
consistency, you can help in reducing the time of the post-production
processes. Apart from that, it can help in improving sales by converting a
casual browser into a buyer.
People who are
planning to start their online jewelry
business can directly opt for white background images
by reaching out to a photo editing company. It can save their time and energy
for conducting or supervising the jewelry photoshoot. Besides, you can also
receive expert assistance from online photo retouchers who are capable of
instantly making the jewelry look professional, sophisticated, and presentable.
If not, you can also find many Photoshop tutorials to carry out the clipping path process
on your own. These tutorials will help you learn the basic steps for retouching
the product images.
2.
Retouching it
to achieve studio quality
A lot of techniques
are implemented in jewelry photo
retouching services to enhance the appeal of the jewelry pictures. Some of
them are adjustment of lighting, contrasts, colors, etc. Overall, every
technique used here will successfully enhance the visual presentation to make
it look like studio quality jewelry so that more customers are lured to your
website and finally click on the checkout button.
3.
Cropping,
aligning, and straightening
If your jewelry image
is not having the correct dimensions and looks crooked, then there is a 100%
chance that it won’t look appealing to your customers. The reason behind this
can be a camera that went off-centered while photographing the subject. You
might think that it is not a great deal, but it will surely look unusual to
your customers even if they cannot find the exact reason behind the
unusualness. Who knows, you might even have to compensate the tilt by losing
your customers. So, to avoid that, make sure you align, crop, and straighten it
to provide a seamless shopping experience for them. Most of the time, the
jewelers start with the aim of capturing straight pictures. However, in case it
does not happen, then do not hesitate to hire a professional jewelry image
retoucher to fix it in the best way possible.
4.
Removing
dust, scratches, or blemishes
High-resolution
photography can showcase every detail of the jewelry along with the tiniest
blemishes, dust, scratches, or even the fingerprints. That is why it is
advisable to use a cloth piece or wear gloves while photographing the jewelry.
However, if you somehow forget to take this step, then product photo editing can
become your savior. Another thing you can do before carrying out the
photoshoots is to clean the jewelry so that more professional quality images
can be achieved.
Dirty or untidy
jewelry will give the impression of a low-quality product to your customers. It
will also question your professionalism and shows up your negligence in paying
importance to their needs. That is why removing dust, scratch, or blemish is a
crucial step when it comes to building trust between you and the consumers. So,
make sure any such imperfection is removed before posting your pictures online.
5.
Adding shine
to the jewelries
By adding adequate
shine and making the jewelry sparkle, you can add a bit of drama to the
pictures. On the other hand, dull-looking imagery will kill their interest and
force them to leave your site. The shine and sparkle in the jewelry photos are
usually achieved through the photo
retouching process by adjusting the lighting. Mainly,
direct lighting is mixed with diffused lighting to create a sparkling effect
while showcasing its bright colors. Sometimes, halogen lights and LEDs are also
used to achieve the required effect.
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