SEO Keyword Selection: What Could Possible Go Wrong?

The time and effort you plan to invest on your search campaign should also be exerted on the first step of the process: the keyword selection.

In search engines, keywords are your key in finding and directing the right audience to your landing page and therefore, should be chosen well.

So, what could possibly go wrong with your keyword selection process? Here are some basic mistakes online marketers should avoid:

Keywords that are irrelevant to the content

Some keywords are irresistible due to high search volume. But applying it to your site even without relevance is a big mistake. Using keywords that do not match the content on the landing page will make your audience feel confused and cheated. This will increase your site’s bounce rate and search engines can detect it. Do this and you will lose your brand reputation and be buried beneath search results.

Devaluing long-tail keywords

Due to its length and being quite too direct, long-tail keywords are sometimes avoided. Little do they know that these highly specific search terms commonly composed of three to four words can come a long way. It is particular to what you are offering that means less competition than the generic search terms and lower CPC for paid ads.

You cannot decide whether singular or plural

Though singular and plural search terms are usually weighed as equals, there are differences in the search results that should be considered. You might assume that because it’s basically the same word, the ranking results would be similar. The fact is it is not always true. What you should do is find out which keyword format suits you better.

Choosing a strong set of keywords is like creating a strong foundation for an efficient performing paid or organic search campaign. You can do it on your own or might as well consider experts in SEO in the Philippines.