Are You Pushing Away Your Customers?

Once businesses have their set of existing customers, there are instances that they are doing things that will encourage existing customer to shift to another provider. Are you pushing away your customers? Here are some mistakes to avoid.

You fail at listening to their concerns

You should not leave your customers’ feedback unheard and problems unresolved. Make them feel that you value their comments and suggestions. Establish a two-way conversation wherein you can show that their concerns are being acted upon in a way that will lead to their satisfaction.

You are not rewarding their loyalty

Show that you appreciate them every now and then. Providing loyalty programs, incentives, and reward coupons for every transaction they made with you are plus factors for you to be seen as a better option than the rest of the competition.

You don't know them well enough

Gathering and organizing customer information is made easier by the advancement of technology today. With the right platform and the sufficient know-how, you can assess what interests them most. These data if utilized efficiently will lead to improved customer experience and satisfaction.

You're not on the same place as they are

The wide use of smartphones and other devices that can readily be linked to the internet led to the increased number of connected consumers. Consumer-brand engagement through technology and social media is a big thing to consider as reason why you should start building your online presence.

You make things complicated

There will be times that your customer won’t feel that their time is valued due to delays on service delivery. Assess whether it is just an isolated case or it may be because of your complicated process of transactions. Give excellent in-store experience with the help of well-trained staff assisting them at point of sale and a group of professional to handle phone answering service for after-sales inquiries.