SEO And Google Ads Tips For Beginner to Promote Business

by GS Shekhawat Search Engine Optimization Expert

Digital marketing is online marketing, marketer's do marketing with the help of a digital platform. We know many of strategy to promote a website in digital marketing but here we only discuss search engine optimization and Google Ads.

SEO and Google Ads are the best two technique of digital marketing. With the help of these two, a number of organization or businesses in term of the website improve the ranking in a search engine like Google, Yahoo, etc.

Here we discuss these two techniques of digital marketing which mostly help to beginner to promote the business.

Search engine optimization

SEO stands for search engine optimization, SEO is a technique of digital marketing which is used to promote a business on the internet. With the help of Seo, gain more traffic on a website and increase the rank of a website. In SEO, there are two strategies that digital marketer follows to promote the website that is On-Page and Off-Page Seo.

These two strategies of On-Page give satisfactory output to the client. In On-Page SEO, the practice of optimizing web page in order to rank higher and earn more relevant traffic on a search engine. DO all the things on the website to help your rank higher, such as Page title, Internal linking, Meta tags & description, sitemap, robot.txt, etc.

And in Off-Page SEO, it is a technique to improve the position of a web site in the search engine results page (SERPs).

Activities of Off-Page SEO perform outside the boundaries website. This statement is a little bit confusing but here we discuss, outside the boundaries of a website means to promote your website with the help of another website. Share your website URL on another website that is link building. Some strategy of off-page SEO is social bookmarking, directory submission, audio video pdf submission, guest hosting, etc.

Google Ads

It is a paid marketing on the internet. Google ads follow the PPC (pay-per-click) pricing model. With the help of Google Ads, the digital marketer creates a campaign to run advertisement on a search engine which really gives traffic and improves the ranking of a website.

In SERP (search engine result page), there are four text ads display above the organic listing in SERP and three text ads will show at the bottom of the SERP. When it is compared to traditional market then this technique of digital market is very cost-effective.

There is one demerit of Google Ads, if a user installs Adblockers in a browser then in the page of SERP no Ads will be shown. But the best news is that around 60-70% of the audience do not use Adblockers that means marketer having the opportunity to do something about it.

SEO and Google Ads both are web search tool promoting methodologies to create traffic and leads. Both are purely lead generation way of the process but Google Ads is far quicker than search engine optimization.

Some points on Google Ads & why it is better?

Google Ads can make a business more successful in just a short amount of time if implemented correctly by a marketer.

Digital marketer should concentrate on various keywords.

Switch the campaign on and off whenever marketer wants.

Promotions which show up on the highest point of the page get quick visibility.

Schedule the advertisement to reach the customer at the perfect time that generates leads.

Track everything about the ads to measure the effectiveness of your digital campaign.

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