Best Practices for Multiple sites that could help in SEO

by GS Shekhawat Search Engine Optimization Expert

People often search for the answer whether having multiple websites on the different domain would be a great technique or wrong when it comes to Search Engine Optimization. Unfortunately, SEO experts have not been able to agree on a single opinion and based on their experiences they have different thoughts about multiple sites. Hence, there are some pros as well as cons of using multiple sites while doing SEO. However, some best practices regarding multiple sites might help in boosting Link authority of your site. Here are some of the best practices that one could follow to get an edge over their competitors.

Merge sites when it helps

If you have multiple sites and they are about same products or services, then it is a good SEO tactic to combine both of them to create a high link authority. One strong link profile is way better than five “below average” link profile. It is imperative to evaluate the potential growth of the ranking versus the loss in the revenue due to the merging of two sites. Sometimes merging can output an authoritative link profile capable enough to beat your competitors, but it has also been seen that combining does not create that strong profile which results into loss of revenue from multiple sites as well. Therefore, make a careful evaluation before going for it.

Link sites to each other

If you have not linked your sites together, then you are missing the excellent opportunity to share link authorities. By sharing link juices with each other, you can create strong link profiles for both of your sites. You can also look for an opportunity to link your blogs with each of your sites as long as users don’t get pissed with it.

Stop Replicating Websites Exactly

As told by Digital Marketing experts, it is not a good practice to take all the content of your website and put it on multiple sites as Google gives the penalty for using duplicate content. Moreover, it seems natural to generate more business with the same content but it’s not that easy, and it doesn’t work that way. To conclude, it must make sense to users and Google which is why making a bunch of sites all with duplicate content is not going to work and give you adverse effects in the long run.

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