5 Useful Tips To Promote Graphic Design Business

As a freelance graphic designer who's constantly in need of new clients, a major chunk of your day will always be devoted to marketing and building your client base. Freelancing can be a lucrative career opportunity provided you are ready to dedicate adequate time and energy to market yourself to potential clients. It can be a time-consuming and frustrating experience, especially if you're the one who does not like to pitch your business or treat your design talent as a ''for sale'' service.

Good news for freelance graphics designers is that there are some actionable steps they can take to promote their freelancing services without calling local businesses or attending. Given below are useful marketing tips that you can follow whole-heartedly to benefit your freelancing business. Read on to know more about it.

1. Find you area of expertise and build your website around it

Identify your strengths as a graphic designer and ask yourself if you have any unique and special offerings to potential clients that your competitors can't. What separates you from your competitors? Once you've discovered your unique quality or service, you can build your website around them to showcase or highlight your unique services.

2. Publish articles on other websites

Even if you have a flashy business website, how will you manage to drive people to it? Begin increasing traffic to your website by casting as wide a net as possible. For designers who are looking to land clients by marketing themselves, this means publishing articles on websites that your target client usually browses constantly.

Remember, you should not be posting on competitors' websites. Websites dedicated to local businesses are an ideal platform to publish your articles.

3. Maintain a blog

Maintain your blog and it doesn't only mean that you should write a blog and publish it randomly. You have to regularly update it because inactive blogs are irrelevant for search engines. Write content that's useful and actionable. While it won't hurt to occasionally post updates, you should focus on writing informative articles and blogs that can impart useful knowledge to readers.

4. Optimize your Website

If you have a beautiful website that's not functional, it's actually a waste of time and of no use to your freelance graphic designer Kingston services. Your website should be mobile-friendly so that clients can connect you from any location on their mobile devices. People are spending more time on their mobiles, so you should have a mobile-user friendly website. However, that does not mean that you should focus solely on designing a website for mobile users; it's just that you should have an effective website that should work well on desktop browsers as well as mobile devices.

5. Create helpful video content

Investing on a helpful video content is an effective way to promote your freelance graphic design business. It does not mean that you should have videos that are fancy, big-budget productions. You can make a short, 2-minute video, that can help you target audience or client. You should not attempt to make videos that seem like a sales pitch or an advertisement.

Report this Page