Search Engine Optimisation (SEO) – Get Found Online

Posted by Ben Carter
1
Jun 21, 2016
106 Views
The bottom line is with no traffic your website is worthless, it's just an expensive distraction, a waste of time and money. It happens all the time, site owners make huge efforts to make their site look amazing and to add functions but end up disappointed because they either get no extra traffic or, if it's a new site, no traffic at all.

Remember to put effort into building traffic, but you have to build the traffic the right way. Another common mistake made by site owners is to pay for cheap traffic gained by dubious "black hat" means. Remember the what your aim is - it may be to gain members, add to your email list or make sales. Whatever your aim is remember that your goal is to increase quality traffic not just any old traffic that will simply bounce off your site, depress your site metrics and harm your sites SEO!

One of the major sources of online traffic is Google search, remember the huge advantage of search traffic is these visitors are searching for the goods and services that you offer - the search term they reach your site by will influence their propensity to convert, for example "cheap stock photos" could convert site traffic very well is your site sells cheap or free photographs for web design.

Search Engine Optimisation
(SEO) will help to make sure your website appears in the Google search engine results page when customers are searching for goods, services or information that you provide. We use a wide range of SEO techniques that are all "white hat SEO techniques" google webmaster approved methods to promote your website. We can help your website to rank for multiple relevant search terms so that you increase traffic in numbers and in quality, that allows you to sell more.

I you’ve got a problem with traffic decreasing or have seen your rankings drop significantly, received an "unnatural links" notification then we can help to fix your Google penalty recovery too.

SEO can be very confusing, we help to make that work to your advantage - with our platform we make it simple. We can categorize the Optimization process in two major –

    On-site SEO: Optimising your website so that Google knows exactly what your content is about and why it is relevant
    Off-site SEO: Demonstrating to Google how useful your site is to search engine users by showing how popular your site is on the internet

On-site SEO is to a large degree controllable, because you have full control of your site. Take advantage of this; Do the right research, set up your site in the right ways and structure your content properly, then you can make it absolutely clear to Google and other search engines what your site is about and why it is relevant to customers that are looking for you. We perform frequent Website Reviews for our clients, that allows us to tell them exactly how to optimize their site content, we have an encyclopedic range of Local SEO tools and combined it with our own comprehensive SEO guide which works on how it works.

Off site SEO can be more difficult for the same reason, you do not have Full control of what happens off your site. However you should embrace this, it's a pretty level playing field and even though you do not have total control you do still have considerable control and influence. Offsite SEO requires many different techniques like back linking where you attract other websites to link to pages on your website. Incoming links act as the main popularity signal to Google, and so the aim is to attract as many authoritative, relevant websites to link back to you - there are real pitfalls in back linking that it is easy for websmasters to fall foul of. The google rules on back links are sophisticated and if you do it wrong instead of increasing your traffic you will get penalized by Google, reduce your traffic and possibly damage your site reputation beyond repair - our tools make it easy and ensure you build a perfect backlink profile and keep it that way! The high quality links that work best are earned through creating engaging content that is unique and relevant to your site and your visitors, and then promoting it to the online community who in time will link back to you, there are other valueable links too and we show you how to build them all in our platform.

Localadworks can help you develop your website and put together an effective link building campaign that will drive your site up the search rankings on numerous different terms, this is how you beat your competitors.


Resource By : https://www.localadworks.com/search-engine-optimisation
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