Competitor analysis for Local SEO
There are things you know and there are things you don’t know. There’s also everything in between those two extremes such as things you can deduce or suspect but those beliefs can be wrong. We need to think beyond the easily observable.
Correlation is not causation, did Brandon Dentistry get busier because they made the practice look nicer and they redesigned the website? Or did they have they have the motivation and funds to do that because they were somehow getting more leads and felt that investment would be worthwhile to increase their conversion rate of leads into customers?
First thing is first – one thing that we do know is that nearly always sales begin with customers being aware of the business, in this digital age overwhelmingly sales begin on the internet.
When considering your competition an important part of SEO for Local business is mobile and location known searching, it is vital that you consider and take advantage shift in local search algorithms. The millennial generation overwhelmingly use smart phones for shopping and will only make a purchase when they have researched it online, remember in 2016 it’s almost certain that the majority of browsing sessions will be use mobile devices not desktop pc’s.
Also remember that the search engine algorithms will serve search engine results based on proximity in location to the search engine user, this is always the case for GPS enabled mobile devices and increasingly true for non-mobile devices too.
As a local business owner you must be SEO optimized for mobile. Needless to say the Localadwords platform has the most powerful SEO tools to make sure that your website is optimized for mobile browsing.
Local SEO is about you as a business owner making sure the information about your products and services gets to any local potential customer. No matter what you service you provide, plumber, carpenter, dentist, construction, divorce lawyer, attorney, physical therapist, gardener, tree surgeon, plastic surgeon, personal injury lawyer, grass cutting, auto sales, luxury landscaping, cosmetic surgery, babysitter, and all other kinds of services that you might be involved in it all begins with people in your local area being aware of you. To take advantage of this, you need the very best local SEO tools.
While many companies will offer you free local SEO tools, you should know that it can never come with the complete set of SEO tools and analytics that you need. Furthermore a fragmented incomplete set of SEO tools results in poor optimization, inefficiency and time wasted. In fact 99% of users will never complete or even come close to completing the optimization required.
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