Search Engine and PrestaShop eCommerce Website

by Linda White Consultant

Did you know 45% of overall eCommerce traffic comes from search engines?

With increasing popularity of online shopping using mobile devices, it has become quite a necessity for eCommerce owners to understand the concept why a good SEO is important for their business growth.

In a world where everybody is putting their best efforts to make a rock-solid digital presence, it’s highly competitive to get ahead in the race of eCommerce segment. Besides, getting a top Spot in SERPs is as important as having a product to start selling online.

With the rise of mobile shopping, search engines have become stricter towards their algorithm. If your website doesn’t fit to their guidelines, you may experience a huge loss in terms of Organic Traffic, Website Engagement as well as Leads Conversions.

So, wondering how would it be possible to optimize your eCommerce website and make it Search Engine friendly?

Well, there are 4 major criteria for having an efficient search function -

· Authenticity

· Speed

· User Experience

· Query or Need Specific Searches

If you are choosing PrestaShop website development tools, widgets and modules to launch your online business, you are already halfway there.

While creating any page on website using PrestaShop, you can get automated suggestions for its on-page optimization that can be immensely fruitful in ranking your website on top SERPs in very short time.

However, SEO can be somehow complex for the newbies, so let’s find out how can you boost your search efficiency -

Tips to Boost Search Efficiency of Your PrestaShop Store

On Page Optimization

Despite making hard efforts to rank your website in search engines, if still you are not getting any good results, it’s important to optimize your product pages with appropriate keywords and search queries that your customers must be using online.

· You can update your products’ names and descriptions.

· Add more fruitful information and features to your product pages.

· Have a short and crisp categorization for effective navigation.

· Make sure to use only unique content to avoid duplicity.

You can also ask your PrestaShop eCommerce Website Development Agency to help you with everything.

Perform Technical SEO Check
Before you start with your off-page SEO activities, it’s smart to go through the website and have a keen analysis of its technical performance. Like, the page loading speed, html bugs, website performance, duplicate content issues, XML Sitemap generation etc.

You can run this basic technical SEO check through Google Analytics and Search Console. Just sign up with them and get their tracking codes implemented to your website code and there you go.

If you find out any issues, you can ask your Prestashop store development agency to fix them asap.

Off-Page SEO
Once you have optimized each page of your website as per search engines, its time to start with off-page SEO that includes link building. Focus on earning backlinks rather than creating them by yourself.