Quick tips to increase your blog visibility on Google

If you have spent hours of reading on the internet thinking about the effectiveness of building an app for your blogging website, create an app via WordPress mobile app builder for iOS and android platforms. 

Building an app helps you reach out to your audiences in a heartbeat. However, you are not so sure if Google is going to show up your blog in the top ten. Most importantly, how would you make it rank high on Google? 

Your blog is not just a blog. It is a business that imparts knowledge to others. You need to put it high on your priority list and incorporate these quick tips to get traction. 

Let’s explore some etiquette and rules of business blogging that will make you stand out:

1. Choose the right topic

When you write about something, it should be passionate enough to educate others as well as build your brand awareness. 

If, for example, you are blogging about something you have little or no interest, it will leave your readers in a perplexing state. Moreover, there are chances that they will not return to read more. This will directly make an eternal impact on your brand’s image.

Here are a few examples that help you start writing about:

- Your story and the foundation of your business

- Show up your vision and mission

- Give personal insight into your business by posting videos and images

- Consider writing leadership articles on specific industry 

- Showcase your industry event participation

- Write about your workflow process, employees, and their achievements

- Conduct market research

- Give your feedback on the latest market research and reports

- Create how-to, tips, hacks and tricks content

- Feature interviews with industry insiders

- Jot down about the performance of your business for transparency and building trust

- Talk about your customers and their experiences in videos, podcasts, and testimonials

- Allow industry experts and bloggers to guest post 

With regular blogging, you can build your brand credibility. You can share your expert knowledge and what you have learned along your business journey.

When it comes to competing with a popular blog, do not be hesitant in any case. You do not need to be the best and end up on Google’s first page rankings.

Although it is a great feeling to see your blog among the top three on Google. However, it is not mandatory to find success with your blog. 

Every time, consistency overrules. And, as long as you stick to it, you will be able to outlast the competition and start raking readers on your blog.

2. People do not want to read anything less than ‘great’

Initially, depending on your target audience, you can do some experimentation. However, you should let your passion be the writing compass.

Listicles have proven to be a popular format these days. How to’s, tips and tricks, advice posts incite the reader to read. 

Use your creativity and put yourself in the reader’s shoes when you are writing a blog. You must know your readers’ interests and preferences.

You must write legitimate blogs and let your brand shine. The primary reason most people love reading blogs is that they get a glimpse of the brand from a personal standpoint. 

Before you start writing, do a little research into what is popular in your chosen topic and what kind of concerns or questions people have. This helps you establish a strong connection with your readers. 

Note that forums and social media are great places to conduct research.

3. Engage regularly

Publishing blogs regularly does not only show your activeness to your readers but also Google. You should publish four to six articles per week to increase your brand’s presence. 

Or, you can upload a blog whenever you think it is going to project your brand, or it will be helping your readers. 

Draft your blogs in advance and schedule them to be published on certain dates and times. Uploading blogs at regular intervals is always better, and Google loves that.

Get a content calendar and share it internally with everyone. This helps to know what will be published each week. Above that, all marketing activities can be aligned accordingly.

Remember that your virality of the blog depends heavily on timings. In fact, timing is everything, and it is a trick to rule on SERPs. 

Having said that, keep a close eye on the latest industry news and trends, and actively write about it.

4. Utilize email marketing

Email marketing is still to be significantly used for mobile app marketing. 

If you are looking to touch new heights of success from your blogging app, then it will be a perfect idea to use email marketing as a tool to promote your app. However, you need to build a targeted email list. It helps you convert your potential users into loyal readers.

To achieve this, you need to create responsive email designs, autoresponders, and tons of other features to sky-rocket your blog on Google.

5. Attract a following on social media

Just by writing compelling blogs regularly cannot increase your audience. Your blogs should be shown up on social media channels, like Twitter, Facebook, and LinkedIn. These channels will spread the word and increase your social following as well as readers’ engagement.

It has been found that Google favors the content that is being shared by social media. It also has been proven that sharing links on social media improves Google crawling and indexing rates.

Note that people will share your blogs only when the content is compelling, unique, and engaging. It will help you get the appreciation from a pool of readers out there using social media. 

If you are posting the content according to trending hashtags, it will increase your post reach tremendously. 

If, for example, you run a real estate business, it will be a good idea to include popular hashtags within your posts, such as #Listing, #Property, #Homes and #RealEstateInvesting

Search for the best hashtags relating to your industry on Hashtagify.me. It will give you an insightful data inclusive of popularity, correlation, weekly, and monthly trends for each hashtag.

6. Build a relationship with other bloggers

If you want to ignite your blog’s popularity on Google, you also need to build a rapport with other bloggers within your industry. 

Find other active and popular bloggers by commenting on their blogs, leaving helpful insights, and linking their most useful posts in your blogs. 

Sometimes, these bloggers will gladly do the same for you, mainly if you are providing value to their blogs.

Followerwonk is the ultimate tool for finding niche bloggers and influencers within your industry.

7. SEO will always matter

Last but not least, Search Engine Optimization (SEO) matters a lot in improving the presence of your blog on Google. 

You need to follow the latest SEO standards to succeed. These are the things that can help you out:

- Go for an SEO friendly Content Management System (CMS) to manage all the items under a single tab.

- Check out your Google webmaster tools account daily to find any errors or issues.

- The URL structure must be short, simple, and user-friendly.

- Your blog titles and hashtags should be catchy and comprise of your targeted keywords.

- Never publish duplicate content.

- External links in the blog should point to the right sources.

- Get links from your industry sphere

Wrapping up

The tactics mentioned above work greatly to increase your blog visibility on Google. 

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Created on Apr 17th 2020 05:33. Viewed 571 times.

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