How To Use Google Search Console To Increase SEO Visibility

by Oodles Marketing Digital Marketing Expert

There are thousands of substantial SEO tools in the current Digital Marketing era. Most of them are highly beneficial but comes with a heavy price tag. Google Search Console is one such tool that allows Digital Marketers to leverage and enhance SEO Visibility. Another good attribute attached to it is that- it’s absolutely free!

Google Search Console is a great platform to gain insights about your web page and site. To help you experience the most out of it, I am breaking down the information into pieces so that you may achieve your search engine marketing objectives and goals. But before we discuss how Google Search Console can increase your search traffic, let’s understand what the tool even is.

What is Google Search Console?

Google Search Console was formerly known as Webmasters Tools. It is a free web-based feature that enables the webmasters to monitor crawling stats and indexing from Google bots. Additionally, it also provides metrics to allow website optimization for organic visibility.

Google further states that every webmaster should consider using Google console. Another great thing about the tool is the ease of accessibility- anyone can use it without any trouble.

How to use Google Search Console? Search Appearance

It is the first main segment of the Google Search Console. This section is very essential for website owners to know and understand how their site is set up and how it may reflect on the Search Engine Results Page.

The subsection of Search Appearance includes information regarding Structured Data/ Schema Markup, Rich Cards, Data Highlighter, HTML Improvements, and Accelerated Mobile Pages setup.

Each field under this section is vital for monthly tracking, however, the HTML Improvement bestows insights that aids you while optimizing websites. You can also monitor insights for duplicate meta descriptions and title tags. Furthermore, it highlights the content that is non-indexable which makes it easy to prioritize SEO efforts.

Search Traffic

It is the next section in Google Search Console. It provides insights for the keywords your website is showing up for and link metrics from internal and external sources. You can also figure out the mobile usability and effectiveness of your website.

Each segment within the Search Traffic section is essential however most of your time will be spent analyzing the Search Analytics tab. This tab further breaks down into more subsections between Positions, CTR, Impressions, and Clicks.

The Search Traffic section is probably the most powerful SEO tool. It can be used to identify SEO strategies to increase organic visibility and create plans for various SEO Campaigns. You can also figure out whether your website is mobile friendly or not thereby justifying the requirements of mobile-first indexing.

Google Index

It is the third section in Google Search Console. It helps you to understand whichever page has included Google Index and whether any blocked resources are there or your website. The Index Status tab allows you to analyze the status of the website and if Google is indexing pages that you want to include in the SERPs.

The Blocked Resources tab is a terrific option to figure out if the pages are blocked from Googlebot. Check this area periodically to optimize the crawling of the pages and resources that you want.

Further to this, the Remove URLs tab can permit you to remove site links temporarily from the Google index. It can come handy whenever you wish to remove any page at the earliest possible.

Crawl

It is the last major section of Google Search Console. This segment provides you with information regarding URL parameters, Googlebot crawl stats, and broken pages on the website. Also, it presents tools to test robots.txt file and submit your sitemap and content to Google.

The Fetch As Google Tool lets your updated content get indexed quickly. You can also deliver individual pages to Google using this feature.

Altogether, Google Search Console is a very beneficial Search Engine Optimization Tool for several other reasons. You can use this platform to run successful SEO Campaigns and increase your website traffic. If you need to implement this tool for the betterment of your website, contact us. We are always ready to help you!

Originally published at www.oodlesmarketing.com on July 18, 2018.