Programmatic Email Advertising: Your Ultimate Guide

In the upcoming decade, programmatic email advertising might be a very significant advancement in the field of advertising and marketing.  Being a mix of programmatic advertising and email advertising, this is turning out to be a very effective marketing technique and would definitely be a pocket-friendly addition to your arsenal.

In today’s world, catching the attention of physicians via digital marketing is no easy task. Besides, there are millions of websites and digital applications that physicians can resort to. To go through different websites and advertise there separately becomes a very challenging task for pharma companies. In these cases, programmatic advertising solutions are the most helpful. Programmatic advertising is the automated buying and selling of advertising. It is an efficient and effective way that streamlines all the digital advertising efforts of pharmaceutical companies into a single platform for a more consolidated approach.

Programmatic email advertising is one of the powerful programmatic solutions that can be used by Pharma companies, thus enabling them to hyper-target physicians by placing relevant ads in their email content. Programmatic email advertising not only allows relevant ads to reach physicians but also ensures pharmaceutical companies only pay for relevant impressions. It is an efficient and cost-effective method, and Pharma companies also have full transparency and control during the email campaign. They can see which of their ads is performing better in different emails and collate the data accordingly.

In general, emails are said to have really high engagement rates since they are the preferred mode of business communication. However, they are barely opened, as these email ads usually end up in the spam section or are never opened. Doceree Direct TM, Doceree's programmatic email solution, comes in as a savior here. It allows pharma companies to send targeted emails to physicians in their inboxes in a regulatory compliant manner so that physicians can see that the mails are not coming from unknown/anonymous sources. This ensures higher click-through rates right from the beginning. Since Doceree works with reputed and credible partners, it automatically increases the credibility of the emails.

Pharmaceutical companies can target physicians with the help of Doceree’s proprietary intelligent Physician verification engine – ESPYIAN, which uses AI, analytics, and data segmentation to identify physicians out of many similar-looking profiles.

With Pharma companies going digital, programmatic email advertising comes in as a blessing, for it is efficient and quick, apart from helping with revenue generation. When done right, email ad campaigns have the potential to receive views in millions with visibly higher engagement and click-through rates. Pharma companies can easily monitor and gather critical information from their health care ads campaigns and consequently make adjustments for optimising the process. All in all, it brings good results.

If you are looking for help with programmatic email campaigns and advertising, click here!