Persuasive Essay-important factors

Essays can be broadly categorized into four main types - argumentative or persuasive, descriptive, expository and narrative. As the term itself denotes, an argumentative or persuasive essay is the most difficult; the reason is easily understandable.

Where a persuasive essay differs from the other categories is in its objective; the very purpose of writing one is to persuade readers to see a subject through the eyes of the writer and accept his or her opinion. In short, the writer has to convince the readers to form an opinion or make a decision as he or she wants them to and sometimes act on that decision. Hence, a persuasive essay has to be of a topic that is attractive and interesting, powerful and inspiring and radiate authority and meaningfulness. Unlike descriptive and narrative essays that can be long-winding and use word play for an impact, a persuasive essay has to be precise, concise and use the right choice of words.

Factors

A persuasive essay has two important factors that contribute to its relevance and success. The first factor is the writing style that the writer uses. Large, complex structure of sentences and complicated jargon take away the impact of the subject from the readers if they are unable to 'fathom' what the writer intends to convey. Keeping the language simple yet effective requires a great deal of knowledge of the language as well as the subject to know that some words and phrases convey ambiguity.

Since a persuasive essay has to talk about a subject in as few words as possible, a lot depends on the right kind of words and the 'target' that reads the matter. For e.g. a subject as simple as 'the choice of eating habits' if directed towards children between the age group of 10 to 15 will necessarily 'talk to them' at the level that they can comprehend. In such a scenario, the writer must first understand that the 'target audience' here the children have to be treated differently from say, the adults. He has to call on all his writing abilities to put his views across in a simple and subtle manner so that it is 'plain and simple logic' for the children. Going down to the level of children to make them understand the ill-effects of fast foods and junk food for instance, has to involve facts, figures and examples that correlate with that particular generation. Here, a persuasive essay may be a kind of interesting story telling with just the right amount of punch lines for effect.

If the same topic were to be discussed with adults, it definitely needs a totally different approach. The subject may be the same but the facts, figures and examples have to be not only hard-hitting but backed by sound reasoning and logic, collated and published information and statistics as well as current information put together by interviews with experts in the field of health and nutrition.

The message and objective of both persuasive essays, is the same - e.g. 'say NO to junk food' - but the perspective varies widely. Hence, how a persuasive essay is written largely depends on the elements that support the main idea.

A persuasive essay also depends heavily on the conclusion because here is where the facts are reinforced to make strong impact. A retrospective conclusion will in turn provide a 'contemplative synopsis' to the reader to stress the idea or subject as a valid and acceptable viewpoint. By reaffirming a small group of plausible words that have already conveyed the subject matter concisely in the body of the essay, the writer reminds the reader of the all important 'persuasive' factor of his writing without adding new points to create a diversion or take away the significance of what has been mentioned.

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