Personalized Video Landing Pages Can Improve Conversion?

Increase the conversion rate of a website is often the top concern. With an average conversion rate is still hovering below 2.5%, most sites have a lot of room for improvement. Even getting an Digital Marketing Company Southampton extra one-eighth percent can have a huge impact on the profit line more than a year which is why it makes sense to evaluate all of the methods that can give you a boost. As a top web development company, we understand the importance of maximizing conversions. Today we would like to discuss a hot topic for the coming year; Customizable video landing page improve conversions?

Video content is a proven method to capture and hold the audience's attention. Did you know that there are 3.25 billion hours of video are watched each month on YouTube? Because it is a content delivery method that is highly effective, why not incorporate the concept into other areas of your site?

What Video Landing Pages?

The purpose of the landing page on a website is to convert visitors into either leads or conversions. They can be called a variety of things such as destination page, a static page or a lead capture page. When the user clicks on the search engine results, online advertising, etc. they will be sent to the appropriate landing page.

A video landing page is simply a landing page with a video embedded within them. The launch of the video as a visitor arrives to attract users' attention and try to engage them with information about the product or service. Comes into play when you apply your corporate branding, color scheme, logo, etc. to maximize brand recognition.

There are many elements that can be incorporated, such as the CTA button adjusted. Since landing pages can be used for different stages of the customer journey, they can be tailored to the specific needs depends more on who will click the link and where they are in the funnel.

How Personalized Video Landing Pages Increase Conversions?

There are several ways a video landing page to increase conversions more standard, static pages:

Better engagement - Video only better, the media are more interesting than the text. It is easier to digest and video landing pages much more interesting because they are not as common. They can quickly capture attention in a way that static pages can not. While statistics vary based on the type of business, many marketers have reported 50-60% more time on a landing page for page with personal video.

Building trust - People can be much more persuasive and friendly than blocks of text. When you use the video in the right way, it offers a unique insight into the people behind the brand. This can help build trust and a relationship that is much faster than the same information conveyed through text. See people and hear what they give you a better sense of the person, which can be achieved with a video. People are more, for the most part, to deal with other real people and not a faceless corporation.

More flexibility - There are a number of ways you can incorporate video and other elements to create something unique and effective. For example, lead capture forms can be included in the first part of the video. Some may think using turnstiles reduce lead, but what actually is to increase your qualified prospects.

Better user experience - By taking the time to improve your knowledge of the audience, use can create a personal page, interesting experience more relevant to them. When used as an extension of a personalized  Digital Marketing Company in Southampton ad campaign, for example, you can greatly improve the overall experience by providing relevant, useful information and reduce friction points.

Underline

The bottom line is that the personalized video landing pages to increase conversions. While they are not too common now, we fully expect them to be used more in the future. Apart from just their ability to increase conversions, they also offer unique flexibility that static pages can not offer.

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