How to Set-up Facebook Lead Generation Campaign

by Charlie Harry digital marketing company

You are already running a campaign traffic or two on Facebook, so you know which viewers click to visit your website, but you do not get as many conversions as you want. Or, maybe you are new Digital Marketing Company Stafford to Facebook ads, but you have a good idea of who you want to target. Perfect - either way you are ready to build up lead generation campaigns!

First, why run up a lead generation campaign? Is it right for my business?

Facebook lead gen campaign is designed for companies that seek to "drive more sales leads, from people who are interested in a brand or business". In short, they are Facebook ads that include data capture form.

Here are the reasons why we recommend running a Facebook lead generation campaigns, both for business and for customers.

Top 3 benefits of Facebook lead generation advertising for your prospect customers:

People do not want to leave the platform (and Facebook do not want them either!)

People do not like waiting for a website to load - generally if a site takes more than 3 seconds to load people tend to 'bounce' and will not survive. With original lead gen form, users do not leave the platform, so slow website loading times or risk a high bounce rate (and ultimately no conversion) should not be a factor

Lazy people (and that includes us, too!). We want fast results - less clicks the better. Facebook pre-populates the form with the data on your Facebook profile (name, email, number, postal code). This saves users type in their details, which produces more than a settlement in this format on your website.

Pre-filled-facebook-lead-shape

Top 3 benefits of Facebook lead gen ads for your business:

If the current landing page on your website does not generate a lot of leads, the original shape means you can get Digital Marketing Company in Stafford leads through Facebook without driving traffic to your site. (We recommend getting compelling landing pages that are designed optimized for the conversion of long-term and for other channels or campaigns.