On 10 Ways to Improve Your App Download

Your application has been finally established after a lot of hard work and effort. Design, application icons, everything has been resolved and on any device that has been tested, the application works Digital Marketing Agencies in Stafford perfectly and you have to give yourself that much needed pat on the back as the application has been finally constructed. The only problem that remains is to encourage users to download the application.

 

How to boost app downloads - a problem that almost every application developer meeting after the application has been developed. It is also a challenge for the marketer applications as well.

 

So why is this a challenge?

 

Here's the breakdown -

 

Every smartphone user downloads an average of three applications per month while the number of applications in both the App Store and Play Store together more than four million. With so many apps available, users are spoiled for choice - this is why it gets so very hard to urge the user to download the application.

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However, there are many ways using which users can be encouraged to download your app. Here are so lowdown on how to boost app downloads -

 

Hide contents

1 Prioritize App Store Optimization

2 Make Attractive App Icon

3 Protect from bug

4 The exact name and description

Proper 5 App Marketing

6 Request Review

7 Investment in Content

8 Photos and Video

Size 9 App

10 Updates App

Prioritizing App Store Optimization

One of the most important ways of affecting the application is downloaded app store optimization. However, it requires a constant effort to be successful. Most marketers tend to be under the impression that the ranking depends on the app store metadata such as keywords, ratings, descriptions, and reviews, however, there is more to it. It also needs to consider how keyword ranking in each category of application.

 

Some of the metrics that can be used to track included - Ranked keyword, app store display, and the number of downloads for your app.

 

Make Attractive App Icon

Your app's icon is the first thing a person sees on the application or play store. Thus the design of this application is very important for the success of your application. When a user performs a search, of the many applications available, your application should not only stand out but also be eye-catching and easily recognizable.

 

The design should be perfect balance between being a clear representation of your application and not too flashy.

 

Protect from bugs

Each application before public release should be without bugs. However, despite the best efforts, the bugs do creep in. As a developer, you must be proactive in fixing bugs and disorders of the application as soon as they are mentioned by the user online. The complaint must be addressed immediately and bugs fixed so it does not happen again. Metric to be tracked here, including the rate of accidents and retention rates.

 

The exact name and description

A good title can mean the difference between people who are able to remember your product by name and referred to it as something on their phone. So, if you want people to remember the name, it is important to give the exact name right but unique. The name does not have to be something that has been used and should be short and easy to remember.

 

Also, while the app store allows you to use 225 characters, it is best to limit that to 25 because, in the search results, only twenty-five characters will show.

 

Description should not be packed with keywords but should be used strategically. Also, should contain important information such as features and benefits of the application along with the CTA.

 

The right App Marketing

Do not be too conservative with your marketing budget application. Instead of being too careful with your budget, you Digital Marketing Companies Stafford must ensure that it is spread out over several weeks or months. However, if there is a certain time frame you aim for where you want your application to get the maximum number of downloads, then you have to concentrate all your budget during that time period.