Page By Rank - Planning to launch a social media contest—this is how yoby Kiran Kumari I am a blogger It is hard to make your voice heard when there is already so much noise from so many brands on the inter-webs. Content strategists often dabble with this issue—How to reach out to their audience in an interesting way? Here is where there is one technique often appreciated by copywriters and also enjoyed by the audience—Social Media Contests. Social media contests are a great way to amplify the reach of your brand and increase the sales. Since innumerable brands have entered the market in every domain, organic reach is lost somewhere in the crowd. This makes Social Media Contest (SMC) one of the very few effective ways to get traction on media platforms. You may choose from inexpensive yet attractive prizes to great offers to create a buzz in the market. You must have heard brands offering free trips abroad along with free products and hampers. These contests reach millions of people while generating thousands of entries. You can ask your social media company about such a contest as well. Here are a few tips on how to execute a successful social media contest: Realistic goals Start with allocating a budget and setting a realistic goal for the contest; the goal must be measurable, attainable, and relevant to your brand. A social media contest will boost your brand’s presence and increase product engagement. It will also lead to a surge in social media following and community engagement. You may run a survey simultaneously to understand consumer behavior better. Finally, set goals that will translate into better sales and brand image once realized. You don’t want to spend money unnecessarily, losing on the ROI either. Prizes must be attractive Getting loyal customers warrants a suitable premise with attractive prizes that appeal to the audience. The idea is to convert entrants into long time customers. Offering your products and services is a must apart from those similar to your brand’s. For example, if you own a travel company, you must offer, let’s say, a 3-day trip to a good destination. Gift cards and money are proven prizes, for that matter. However, some of it might be out of your budget, and you could offer cheaper things like nifty gadgets. Choose the right network Here is where a good social media marketing agency can truly help you out. Because no social media campaign can be successful without networking. Determine appropriate social channels for your targeted audience; remember that you do not have to restrict the contest to a single platform. Determine the entry requirements with care; reposting a post on Facebook can serve two purposes – entry and more reach for your brand. Making them follow your handles or even downloading the mobile application are not bad ideas. Get entrants to enter their details to be able to contact them in the future. The length of the contest The value of the prize should determine the length of the contest. If the prize is sizeable then the excitement will linger for weeks. However, it should not be too long to lose the interest of the audience. In no case can it be as short as a couple of days; it needs to be balanced. A contest related to, let’s say, Diwali will fetch the best results within 10 days to a fortnight. You may choose to run small contest round the year, or big ones not more than twice a year.
Created on May 12th 2020 02:39. Viewed 154 times.
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