With the perfect combination of both – Content Marketing & Search Engine Optimization (SEO) can build enough credibility of your business in the available market. Here are some lists that you should have to apply to get a high ranking on SERPs in 2018.
Easy Accessible & Crawlable Content
Google and other search engines looking accessible and crawlable content in the form of text readable format, videos, images, visuals or anything else that provides relevant information to the users. If your content is not valuable or not relevant in the eyes of Google bot’s spiders then your site ranking will be affected.
Crawlable content is the key to get higher rankings on SERPs and helps to improve your business awareness. Along with, you can also improve your Meta tags copy by using easy accessible title and description.
Keywords are the most important factor to rank high your site on SERPs and it’s not just a pair of words, it shows relevant results to users by using searching on the search engines with some specific words.
Keywords depend on different niche and lay on multiple customer queries. By conduct Keyword Research, you can easily aware of how to customer search on search engines to find their queries solutions. There are many tools available to find out the suited keywords that totally describe your business niche. You can use Google Trend, as a free keyword research tool to check search volume and competition. Maybe you should’ve to avoid high search volume keywords in your initial stage, you can go with the medium that has less competition along with moderate search volume.
It doesn’t matter if your website is well designed and has pertinent information to rank high on SERPs. The thing matter is – you have to also keep update your content, not regularly but alternatively. A blog post that you wrote a month ago helps to drive traffic to your site – that’s great but you have to look more ways to get the maximum traffic by using update content on your site with adopting new targeted keywords.
SEO and Content Marketing definitely complement each other, without SEO content is useless and without Content no sense to operate SEO, as I already said. The strategy that I am describing here is not providing results as quickly as fast but the combination of both the terms the results will come in your favor.