Online Marketing Assignment Help
With the changing face of the competition among companies, a drastic shift in the customer’s attitude and choice, marketing is getting tougher than ever. In the last decade, customers visited brick and mortar stores based on the advertisements they watched on television, radios, and newspapers or through word of mouth talk.
The entry and easy availability of the internet has changed the way purchases are happening in the recent past. Customers are buying the products they wish with just a single click. But before they make a final click, they are making a lot of comparison on similar products from other brands and websites too. This was not present in the last decade where shopping was really an experience confined to one showroom. This online competition and the easy availability of competitors’ products are really making marketing a challenge to the existing marketing specialists.
What is Marketing?
Marketing, as everyone thinks, does not just involve selling products. It is a comprehensive umbrella that deals with attracting the customers right from the design stage of the product to the final selling and after-sales support. Marketing professionals play a major role in the following processes of a company:
Studying the pulse of customers
This happens before a product goes to design and after the product has been sold in the market. Marketing professionals do a lot of study on the interests, likes and dislikes of the customers, make competitor analysis and study the local and global markets. Their inputs play a major role in making decisions about the design of new products, changes in the existing products and other business decision making.
Advertising and Branding
In this world of heavy competition, it is all about branding. Customers trust established brands easily and tend towards them though they are more expensive than their local counterparts. The burden of developing a product into a brand and sustaining its value in the market lies on marketing experts. Their ideas on advertising, campaigns, and branding play a critical role in taking the company a step further into the customers.
Marketing
Any company involved various strategies in the marketing of a product. This includes direct marketing, online marketing, digital marketing, inbound marketing, online advertising, time marketing, international marketing, multi-level marketing, and many such methods. An online marketing expert and all marketing professionals, in general, should have knowledge of all such strategies and show proven results in increasing the brand value and the profits for the company.
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