Most Effective Ways of Promoting Your Business

One of the problems with having too many options to choose from lies in the fact that you’ll always have doubts regarding whether you’ve chosen the right one. When running a business, it’s essential that you pick a method that gives you the best possible ROI in order to make it worth your while. With that in mind, here are several most effective ways of promoting your business.

Google My Business account and Yelp

The first thing you need to understand is the importance of your presence in a local business registry. We’re talking about databases like Google My Business which features at the very top of any similar search. You might also want to diversify a bit by looking for other similar platforms, like Yelp, to help you reach out to more audience. Also, keep in mind that this kind of optimization is incredibly mobile friendly, which benefits both your online presence and your brick and mortar business. There’s a statistic that about 78 percent of local mobile searches end up becoming offline sales. This alone should be a reason enough for you to consider this option.

Email marketing strategy

Email marketing is still one of the most efficient means of online outreach. After all, with the staggering ROI of 4400 percent, how could anything beat its efficiency, right? Well, this ROI only holds if you have an adequate email marketing strategy. First of all, you need to combine it with other methods of outreach, regardless if we’re talking about social media or print advertising. Second, you need to grow your email list organically, instead of just purchasing one from agencies that provide such services and hoping for results. Email marketing takes time and effort but it’s definitely worth your while.

Promotional materials

Previously, we mentioned the importance of print advertising, well, this is just one form of traditional or old-school marketing that you should be using. Why not reward the loyalty of your audience with some quality promotional hats or t-shirts? In this way, you’re not only promoting your business and strengthening the loyalty of your audience, which results in more return purchases, but you’re also turning every single one of these people into brand advocates. A person wearing a hat with your logo on it is promoting you in the same way that a billboard does. On top of it all, you might even get an extra WOM recommendation.

The FOMO phenomenon

FOMO or the fear of missing out is a psychological phenomenon that can be used to give your business a serious image boost. What you need to do is promote your product as something on a limited time offer or something incredibly popular (something that everyone else is already using). This way, you’ll create the fear of missing out in your target demographic which will, in turn, compel them to, at the very least, take interest in your product. The best thing about FOMO lies in the fact that it creates an impression where your potential customer feels like they’ll regret not becoming an actual customer, which is a strong motivator.

Content marketing

Probably the best way for you to connect to your audience, establish a relationship based on trust with them and appeal to them is through the phenomenon of content marketing. By creating quality content on a regular basis, you’re demonstrating your knowledge and professionalism within your niche and providing value for your audience. Regardless if they’re getting informed through your content, learning from it or merely getting entertained by it, it’s still something of value and they’re bound to return this favor through loyalty.

Ask for reviews

Let’s face it, when they start making up their mind whether to do business with you or not, most of your clients will look for opinions of those that they see as their peers. This means that they’ll head straight to the comment section and look at reviews and ratings. The problem with this particular promotion method lies in the fact that, from the outside, this looks less scripted and more spontaneous than it actually is. After all, you can always ask for a review or a recommendation. This won’t make it any less genuine.

Conclusion

No matter how good your product/service is, if you let your audience promote you via WOM (word of mouth) alone, you won’t get very far. No matter how zealous they are about your business, they still have a limited reach and, as a business owner, you need to use all you have at your disposal to get the word out. With these six methods on your side, you stand a great chance at making it.