Mistakes Which Can Kill Your Web Design

The biggest reason for the failure of some e-commerce websites is the poor 'web design'. There are some common web-designing faults, which if overcome, can make your website a perfect virtual shopping place that receives a bulk of customers from all across the globe. The article gives a brief view of some common web design mistakes.

Among many other reasons, a poor web design is the biggest one that fails an online business even in the beginning. If your website lacks an attractive and responsive web design and live chat software, it can no longer survive the tough market competition because customers visit only selected websites which give them an enhanced view of an e-store, where they could have an experience of walk-in shop. Here are some common mistakes which could kill your web design.

Slow Loading Time

Slow loading time is what can cost the most to the e-commerce websites because it can increase bounce rate, ultimately pushing the potential clients away, towards your competitors. The biggest motivation for shoppers to shop online is to make a quick purchase without going through any hassle. However, if the website's loading speed is too slow to let a potential buyer visit it thoroughly, then you are definitely going to lose a huge customer base.

Missing Navigation Bars

Some of the e-commerce websites do not bother to provide navigation bars on the visible locations to let the visitors easily jump from one page to another. As a result, the surfers get frustrated and switch to alternative websites, which provide them easy user experience. A website should have navigation bars on every page that could help visitors to quickly move from one page to another, ultimately helping them to have a complete visit of an e-store. You can either place it on the top or bottom of the place so that it is visible on all the screen resolutions.

Excessive Use of Graphics, Fonts, Styles and Colors

Some of the entrepreneurs think that adding too much of graphics would make a web design more eye-catching but this is not true; rather it makes a website much slower. In the similar way, using too much of fonts, styles and colors makes your website look imbalanced ultimately making it less user-friendly. You need to use a maximum of two or three fonts on a page and the same should be followed on the rest of the pages of your website. This gives your website, a more unified and professional look that is more appealing for your users.

Failing to Put a Link to ‘Home’ page on Every Page

For some reasons, a potential customer has to go back to 'home page' but if you do not provide it on every page of your website, the visitors would not have any choice other than leaving your website.

Poor Content

When a customer lands on a website what does he look for? It is certainly the content, because not only this provides company related information but also delivers product description and other useful info that promotes self-support on a website.

Placing Live Chat Button on Invisible Location

Live chat support has become a part and parcel of e-commerce website for various reasons like; it builds a website's credibility and also promotes enhanced customer service on your e-store. However, if you place the live chat button on an invisible location on your website, it would definitely fail the purpose because a common user cannot find it and would switch to other websites which provide live support button on a visible location.

By overcoming these common mistakes, you can make your e-commerce website, a perfect online shopping place for your potential clients.