Essential live chat software facts you must be aware of

In the last couple of years, the popularity of live chat software has drastically increased. Numerous companies of various industries are now investing on this amazing technology for enhancing customer experience, increasing sales and earning more sales. Here in this article, some essential facts about the software are discussed that prove its credibility.

It is remarkable to see how live chat software has increased in popularity in such a short span of time. If you look at its success graph, you would see how rapidly the medium has grown and how it is still growing. Considering its massive popularity and the tremendous advantages it offers, companies belonging to a vast range of industries are now investing on this amazing technology, in order to appease their customers, increase conversion rates, sales and to reduce costs.

To back up its credibility, there are numerous researches by renowned companies such as Forrester research, e-Digital, Webgreeter®, Live Admins and e-consultancy that show how effective the software is. If you have an e-commerce website and you still aren't aware about the remarkable attributes of the live chat support software, here are some facts you need to be aware of:

• Live chat is gradually becoming a favorite channel of customer communication. Because of the convenience and the ease of communication it provides, its popularity is rising amongst online shoppers. It has been revealed in a study that 30% of online buyers now demand the presence of online chat support on web store.
• When customers are asked to make a comparison between live chat and other channels of customer service such as phone, email and social media, they prefer it over anything else. In a latest study by Webgreeter® it has been revealed that 57% of the customers find live chat the most efficient customer service channel. This percentage has increased in the last few years, as previously a lesser number of customers preferred live chat.
• It has been noticed that websites that integrate live chat support have a greater number of conversion rates than before. The fact has also been corroborated by research surveys which show that there is a 20% increase in the conversion rates after using live chat.
• Live chat software has a positive influence on your sales. In fact, some companies have reported that their sales rocketed soon after they started using this medium. According to a research, you increase the chance of sales by 32% through early customer engagement and 24% through mid shopping. It is now an established fact that through live chat, you indeed to increase your sales by miles.
• Live chat is perhaps the most convenient way to do e-marketing. Serving as an ideal channel of interactive marketing, it allows your operators to advertise those products that suit the customers. Marketing done through live chat increases the product awareness of customers by 29% and leads to sales by 39%. These statistics show that marketing done through the medium of live chat is far more efficient than advertisement and email marketing.

The statistics above show how important it is for the e-commerce websites to invest on live chat software. If your e-store still lacks this brilliant channel of communication, you must reconsider your customer service strategy immediately.