5 Signs Your Online Business Needs Live Chat Software
Today every online business has live chat software in its website but still there are some entrepreneurs in UAE, UK and US, who still do not feel the need. If you are also one of those vendors, you will have to get it in your e-store before the bounce rate, complaints rate and the shopping cart abandonment rate increases to an alarming extent on your website.
Some of the online entrepreneurs in UAE, US and UK still do not have live chat software incorporated in their websites because in their views they do not need it in anyway. However, you can see most of the online business firms are using this tool as a primary customer support channel. The biggest reason for vendors to have live chat software installed in their websites is that the customers like the e-stores providing this facility. Live chat allows the social media-savvy customers to talk to the real persons while making an online purchase.
Although, every online business needs a live chat support since the beginning but if someone sees the below mentioned signs, it should immediately take the edge of innovative technology, because it has proven to be a perfect online business tool, which is equally liked by the potential clients as well as the vendors.
1. Increased Bounce Rate
Sometimes, despite spending big amount on the expensive advertising and marketing activities, online startups fail to win their customers' attention. As a result, they have to face an increased bounce rate, which is one of the symptoms of a business failure. Here is where live chat software comes to the rescue. The presence of chat button attracts the customers' attention, because using this, they can make their purchase process much easier and faster.
2. High Shopping Cart Abandonment
When a potential buyer does not get necessary and immediate assistance while making an online purchase, he ends up buying nothing. The modern-day customers are much more demanding than before, therefore, they want to be assisted at their beck and call while making an online purchase. If the situation remains the same for a longer time period, you are likely to face a big failure. To overcome the shopping cart abandonment rate, you can have live chat support integrated in your website; because it allows you to reach out to your potential clients on the critical stages like checkout stage and provide them on-the-spot assistance, to let them complete their purchase.
3. High Customer Complaint Rate
Complaint rate rises when you leave the customers' questions unattended or you provide delayed responses through time taking emails. With live chat, you can engage customers in one-on-one text-based conversation and ask them about their concerns and complaints. This way, by resolving their complaints instantly, you can reduce the complaint rate to a greater extent.
4. Negative Reviews
When a potential client does not receive a desired online service at your e-store, he quits purchasing in a disappointment. Different online market surveys have proven that customers after receiving a substandard customer service are more likely to share their experience with their friends directly or through social media. Live chat support allows you to provide an ideal online support on your e-store; therefore, you need to have it incorporated in your website as early as possible.
5. Increased Communication Gap
When potential clients do not get a contact point where they can get connected to your CSRs directly, there starts a communication gap, which does not let you build a strong rapport with them, ultimately failing you to build a loyal customer base. Here is where you need to have live chat software, as it can allow you to directly communicate with your potential clients without any barrier.
Live chat software has now become a part and parcel of e-commerce websites; therefore, whether you are a startup firm or an established business, you need to have it incorporated in your website.
Some of the online entrepreneurs in UAE, US and UK still do not have live chat software incorporated in their websites because in their views they do not need it in anyway. However, you can see most of the online business firms are using this tool as a primary customer support channel. The biggest reason for vendors to have live chat software installed in their websites is that the customers like the e-stores providing this facility. Live chat allows the social media-savvy customers to talk to the real persons while making an online purchase.
Although, every online business needs a live chat support since the beginning but if someone sees the below mentioned signs, it should immediately take the edge of innovative technology, because it has proven to be a perfect online business tool, which is equally liked by the potential clients as well as the vendors.
1. Increased Bounce Rate
Sometimes, despite spending big amount on the expensive advertising and marketing activities, online startups fail to win their customers' attention. As a result, they have to face an increased bounce rate, which is one of the symptoms of a business failure. Here is where live chat software comes to the rescue. The presence of chat button attracts the customers' attention, because using this, they can make their purchase process much easier and faster.
2. High Shopping Cart Abandonment
When a potential buyer does not get necessary and immediate assistance while making an online purchase, he ends up buying nothing. The modern-day customers are much more demanding than before, therefore, they want to be assisted at their beck and call while making an online purchase. If the situation remains the same for a longer time period, you are likely to face a big failure. To overcome the shopping cart abandonment rate, you can have live chat support integrated in your website; because it allows you to reach out to your potential clients on the critical stages like checkout stage and provide them on-the-spot assistance, to let them complete their purchase.
3. High Customer Complaint Rate
Complaint rate rises when you leave the customers' questions unattended or you provide delayed responses through time taking emails. With live chat, you can engage customers in one-on-one text-based conversation and ask them about their concerns and complaints. This way, by resolving their complaints instantly, you can reduce the complaint rate to a greater extent.
4. Negative Reviews
When a potential client does not receive a desired online service at your e-store, he quits purchasing in a disappointment. Different online market surveys have proven that customers after receiving a substandard customer service are more likely to share their experience with their friends directly or through social media. Live chat support allows you to provide an ideal online support on your e-store; therefore, you need to have it incorporated in your website as early as possible.
5. Increased Communication Gap
When potential clients do not get a contact point where they can get connected to your CSRs directly, there starts a communication gap, which does not let you build a strong rapport with them, ultimately failing you to build a loyal customer base. Here is where you need to have live chat software, as it can allow you to directly communicate with your potential clients without any barrier.
Live chat software has now become a part and parcel of e-commerce websites; therefore, whether you are a startup firm or an established business, you need to have it incorporated in your website.
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