Major difference of ASO between Apple app store and Google play store

App store optimization is a highly coined term in the application world. Just like search engine optimisation algorithms for different search engines are not similar so is the case with app store optimisation. The two leading app stores which are Google app store and Apple app store share different guidelines and possess different algorithms to rank the applications. The app store optimisation in Google play store is quite similar to a real search engine and provides more precise results than Apple app store. Apple uses phrases to rank the apps and Google use semantics.

Though there are many factors which are similar to both app stores but they share differences also. If we talk about the keywords and app description then you will find that the two stores give different character limit for their keywords field and app title field. With Apple app store, app owners can provide keyword field with a maximum limit of 100 characters. However, there is no such limit or field associated with Google play store. In Google app store, the keywords are taken from the app description and their algorithm rank the app as per the “search results”.

In Google play store, you need to use strong and relevant keywords for ranking your keywords at the top positions. Apart from this, you must not repeat keywords more than 5 times in the description as keyword stuffing is against the Google play store guidelines. Whereas, in Apple app store, app description has no influence on the app rank. This is because Apple App store takes the keywords from its well-defined keyword field. However, app description in Apple app store should be optimized in terms of search engine optimization. This is the reason why Google indexes and ranks iTunes pages.

Another major difference is app categorization and app discoverability. Apple App store categorizes apps into two major categories and for games, three categories can be used. But with Google App store, there is no different category for apps and games. This narrows the probability of being discovered by browsing categories of the app on Google app store. Both the stores have their own algorithm for featuring apps and utilize different techniques to pull apps.

Another important factor is social sites and Google+. Google app store search results are influenced by both of them but Apple doesn’t. This why Apple app store pays more attention to user reviews and ratings as compared to Google app store. In any case, these points can create a major impact on your app ranking. So, if you are looking for ASO services then contact an expert firm like Asodoneright which can work as per the guidelines.

Source:-http://www.articlesbase.com/seo-articles/major-difference-of-aso-between-apple-app-store-and-google-play-store-7455076.html