How effective is app store marketing for your app

Posted by Sara Williams
1
May 30, 2016
188 Views
For the past years, mobile and mobile applications are driving the increase in total time spent on digital media. The use of apps has been increasing exponentially. It has been seen that approximately 64% users spent more time on the mobile app than the desktops. Due to this effect, the numbers of apps are increasing day by day. To be in competition app owners need to take advantage of app store marketing. As everyone is inclined to social media so targeting users and reaching them directly on these media is much easier.


App store marketing is creating an incredible amount of market for the application and is imperative for the success of the application. When we talk about the discovery of apps, then you will know that social media and the web are the most appropriate way to let users find your application. Keeping this in mind, the app marketers should rethink on the factors of a marketing application to their target consumers and how to let them perform a call to action. A wise app store marketing strategy involves utilization of SMO, E-mail Marketing and Pay per Click campaigning.


Apart from these techniques, high-quality screenshots, videos, and effective user experience are also crucial for marketing. It is good to monitor the in-app activity of users and see their reaction at each stage of application download. This analysis can then be used to pinpoint the right marketing and optimization of your application. Understanding local market and culture insights are also an important factor for the success of the app. This is especially important in the case of global campaigns as you can easily see the variations performed in different regions and can adjust your strategies likewise.


ASO experts believe that paying attention to social networks and search engines of different regions can permit long-term success of the mobile app. This will lead to more traffic for your application which in turn will increase ROI. Twitter, Facebook, LinkedIn, Pinterest and other platforms are the perfect market for your app and using them will not only increase your visibility but also will increase your loyal users.


Creating strong relations is important so hire a service provider which can understand your app and can make it promoted on a large scale targeting potential users. Asodoneright comes under the firms which are known for driving outcomes for an app. They also offer ASO services to the app owners at very genuine price.


Source:-http://www.articlesbase.com/seo-articles/how-effective-is-app-store-marketing-for-your-app-7450471.html

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