Key Areas To Focus On In Your Perception Study

Wouldn’t it be great to get insight into what stakeholders really thought about your company? This is where a perception study comes in.

Importance of a perception study:- Executives often think their companies are doing well as long as the company meets its goals. However, this often means that the company isn’t reaching its full potential. Companies that continuously seek improvement are those that become truly successful.

A perception study provides a company with insight into how stakeholders view their products, services, financial performance, leadership, strategy as well as communication efforts. This study helps the company uncover issues as well as themes that need to be addressed to improve the company’s image as well as their efforts in investor relations (IR). It also helps them track their progress in addressing these issues.

While criticism can be hard for company executives to take, the results of the study can help them improve on their IR strategy or develop a whole new one if the need arises.

Key areas to focus on:- IR studies are best carried out by independent parties. For example, you can work with investor relations services to assist in conducting the study. The three main areas of focus while carrying out these studies include: 

The company’s financial valuation and performance:- It’s important to find out what investors think about the company’s valuation and financial performance. Investors should be asked what they think about the company’s long-term growth profile, its value, its recent performance as well as what they would consider achievable by the company. 

Awareness:- Ensure that the financial public relations service you choose asks investors questions to gauge how knowledgeable they are about the company’s products, services, and strategy. They should ask them about the company’s portfolio and what products they understand most or least. They should also ask them what they think about the company’s competition and its position in the industry.

Market’s perception:- This portion of the study should focus on what key market players think about the company as well as its management. It’s a great opportunity for respondents to flag issues that they may have noticed. Seek investors’ thoughts on the company’s strengths, vulnerabilities, leadership, transparency and any areas that may need more attention.

Carrying out perception studies at least once a year can help to take your company to a whole new level as you identify areas for improvement.

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Created on Apr 22nd 2019 04:59. Viewed 438 times.

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