Much has been said about the importance of business names. Despite this fact, there are still a lot of small- to large-scale corporations that fail to recognize the lucrative potential of a good company name. Starting with a quality company name that fits your business is the right way to begin.

Naming a business is certainly a daunting task, particularly when business owners already have a lot on their shoulders. This is where the role of a business naming consultant comes into play.

There are a numerous of businesses that have been able to taste success, partly due to the influential power of their names. Here is a quick preview of some all-time classic business names that continue to dominate the world of branding today:

3M (Minnesota Mining and Manufacturing Co.)

3M is a strong, crisp name that grabs your attention!

In the urge to come up with a simple and effective name, the Minnesota Mining and Manufacturing Company did it just right.

This company was established in 1902 by 5 entrepreneurs in Minnesota. The aim of this company and its owners was to be inventive, however, the company name sounded old fashioned, mechanical and dreary. Happily, the business owner scame up with this nickname for the company, 3M, which is how they’re recognized around the world today.

This simple, modern name and logo is reflective of their pioneering products,such as the Scotch tape.

If you have a long and challenging name in mind for your company, rather stick with something short,like this awesome abbreviation.

Apple

At a time when computers were thought to be foreign and unattainable, Steve Jobs wanted to come up with his own line of PCs. When pondering over the company name, Jobs realized that he needed a simple, easy to understand name that customers could relate to.

So the co-founder of the company, Steve Wozniak,came up with the name Apple. This took inspiration from Oregon’s commune where Jobs was living at the time, which abounded in apple trees.

Today, Apple is a leader in consumer electronics, with numerous potent brands in its stable, such as the Apple Mac, iPod, iPhone, and iPad devices.

Kodak

The founder of Kodak, Mr. George Eastman, was in love with the alphabetic letter ‘K’. Prior to narrowing down, he had come up with a range of letter combinations with names beginning and ending with ‘K’. The company was established in 1888 with the name ‘Kodak’.

For him, the right business name was something unforgettable, unique, and a word that can never be pronounced incorrectly.Above all, it had to have the letter ‘K’ at all costs. For Eastman, the letter ‘K’ had a certain punch and impact.

The Kodak brand lasted for over a century, and became one of the leading names in photography. The brand was deeply embedded into popular culture. However, its lack of foresight with regards to digital photography led to its decline, and eventual filing for bankruptcy in 2012. This goes to show that no matter how strong your brand is, even the mightiest will fall if they fail to innovate and change with the times.

Nike

Back in 1971, the founders of Blue Ribbon Sports, Mr.Bill Bowerman and Mr. Philip Knight, were planning to launch a whole new product line of soccer shoes,known as Swoosh. They were designed by Carolyn Davidson.

The idea of this new product was to cherish the phenomenon of conquest. Hence, the marketing brains of this company looked to Greek mythology for inspiration. That’s how they come up with Nike. Not many people know that it is basically a depiction of the winged Goddess Nike that signifies victory, speed and strength, and was able to race and fly at great speeds.In 1978, the company officially changed its name from Blue Ribbon Sports to Nike.

Coca-Cola

 Coca-Cola (aka Coke) was founded in 1892, initially as a medicinal wine containing sugar and cocaine. After the prohibition, it switched to a non-alcoholic sugar drink and ditched the cocaine in 1903. Its incredible marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20^thcentury.

The Coke brand is more than just a household name. In 2016, the brand is estimated to be worth 84 Billion U.S. Dollars! That’s a lot of money to be made selling sugar water!

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