Is Personalized Multimedia Search the Biggest SEO Trend of This Year?

One of the most important facets of search engine optimization (SEO) is that it is constantly evolving — and we have seen search engines adapt to the way users search online.

Not too long ago, Google’s primary focus was on the desktop. However, as smartphones became more ubiquitous, the search engine giant began prioritizing mobile experiences through mobile-first indexing. Its implications are simple: whether you want to run a Long Island search engine marketing campaign or optimize your site for search, you must now provide an excellent mobile experience to users.

Additionally, we have witnessed the emergence of voice search, which has prompted online business owners to evaluate how they can improve their websites’ ability to respond to user intent on mobile devices. One trend we expect to see more of in 2022 is search engines becoming more adept at synthesizing multimedia and multilingual information. This means that online users will be able to photograph things they encounter in the real world and use those photos to find products they want to buy online. This will enable the physical and virtual worlds to integrate seamlessly, creating an enhanced omnichannel experience.

Now, visual search is a technology that has been around for some years — and we have seen some big players invest in it, like IKEA, Pinterest, and Amazon. In 2019, Amazon announced an AI-powered feature called Style Snap, which enables users to upload photos or screenshots of items using the Amazon app. Amazon will then provide recommendations for similar items based on the photo.

This should be on your radar in 2022 since Google is entering the fray with its multitask unified model (MUM). This novel technique will significantly enhance how search engines perceive user intent. In terms of visual content, it will seek to enhance Google Lens’ capabilities. In the future, users will be able to photograph a pattern on a shirt and type in a query such as “find me a pair of trousers with this pattern.” Google Lens will be smart enough to understand the query and return relevant product results from several e-commerce stores to satisfy users’ intent.

Now, from an e-commerce viewpoint, you can see how this new capability can enable new options for product discovery. It is an intriguing avenue that your business should monitor and capitalize on this year.

In terms of how to optimize for it, everything is mainly speculative at the moment. First, you can train Google to recognize your items by adding structured data to pictures. If you want your business to be visible for image searches related to a certain product, keep in mind that the e-commerce stores that succeed in this field will have the most variety and high-quality photographs for that product.

We recommend that you provide a combination of lifestyle and white background photographs in several various composition styles — this will give you a more robust basis for driving traffic through this new medium. For e-commerce managers, work with an SEO firm in New York City to test different image compositions to see which works the best in this space.

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Created on Feb 18th 2022 02:40. Viewed 200 times.

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