Infographics for Online Marketing
Infographics are becoming an increasingly popular way for companies from all industries - from re-upholsterers to sports nutrition retailers, to gain the attention of potential customers who are browsing the internet.
Infographics can increase traffic to blogs and websites, especially if other websites share your creation. For example, this infographic about the cost of being batman, was shared on over 200 websites. Whoever shares your infographic will usually be polite enough to link back to you, as the source - adding SEO Equity to your site, and increasing traffic as a result.
To design an infographic, a good starting point is to visit a website such as visual.ly and see which infographics are viewed the most in your niche. Stumbleupon can also be a great source of ideas, just browse by your niche or industry. When coming up with ideas, keep in mind how you will 'outreach' your graphic. Which group of bloggers will you contact to see if they will use your infographic? If you can't think of any, it's probably not going to be a successful infographic.
Buzzsumo is also a great place to see what type of content has been shared the most in your niche. Look at the designs, as well as the specific topics.
When you have your idea, hire a designer to create it, and at the same time, create an outreach plan...good luck!
People are impatient, and busy. They are also continually bombarded with marketing messages and therefore very unlikely to read what you have to say if it is presented in a traditional text format.
Infographics can convey information in a matter of seconds. A picture, does indeed speak a thousand words, and whilst people don't tend to read large amounts of text on websites, they will more often than not 'read' infographics that contain the same amount of information.
Infographics can increase traffic to blogs and websites, especially if other websites share your creation. For example, this infographic about the cost of being batman, was shared on over 200 websites. Whoever shares your infographic will usually be polite enough to link back to you, as the source - adding SEO Equity to your site, and increasing traffic as a result.
It is so much easier for the brain to visualise data and information, than read it, and then interpret it. This is one of the key properties of infographics, and graphs, and charts, that make them so valuable. Images are also easier to remember, and also easier to follow along with if the image(s) has any kind of instructional content.
To design an infographic, a good starting point is to visit a website such as visual.ly and see which infographics are viewed the most in your niche. Stumbleupon can also be a great source of ideas, just browse by your niche or industry. When coming up with ideas, keep in mind how you will 'outreach' your graphic. Which group of bloggers will you contact to see if they will use your infographic? If you can't think of any, it's probably not going to be a successful infographic.
Buzzsumo is also a great place to see what type of content has been shared the most in your niche. Look at the designs, as well as the specific topics.
When you have your idea, hire a designer to create it, and at the same time, create an outreach plan...good luck!
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