Importance of Customer Feedback and How to Obtain It

by Kristen White Blogger
Customer feedback is important in business. Read this article to know the importance of feedback and how you can obtain feedback about your products or services. 

Customer feedback is one of the best ways through which a business can learn the needs of their customers. There are so many articles and podcasts that provide you with tips on how you should improve customer experience. Most of this content appears to be general, and the information contained in it might not cater to your individual business needs. Customer feedback comments will help you know what your customer needs. One of the mistakes made by business owners when they are trying to improve the customer experience is assuming that they know what the customer wants. Reading an article online and searching for information on how you can improve customer experience is not a bad idea at all. You need to use them as your starting point. In this article, you are going to know about the top strategies you can use to obtain customer feedback on how you can improve your business.

Use of Social Media

Social media is an excellent source of information on how your business is doing. It is a great personalized platform where you can talk more about marketing with your customers. You can get followers through social media, and you can create hashtags about your products. Customers can give their comments on the platform about your products.

Social media should also be used as the primary source for determining the latest trends in business. There is user-generated information, reviews, opinions, and sponsored content about a particular business.  This information can be used to benefit the company. Platforms such as Reddit, YouTube, and other messaging platforms will help you connect with the customers.

If your business does not have any social media pages, it is essential for you to create them. Without a social media page, you are making it difficult for your customers to connect with your business. Also, make sure you have a dedicated employee who will monitor all your social media platforms.

Use Community Platforms

A community forum will help your customers to come together and share their experience with the product or service that you are providing. It will also provide a common platform on how you can reach the support for your business. Interactions will help you to identify common problems related to the product you are offering and seek to resolve it.

Forums will also provide a platform for constructive criticism on what you are supposed to do to improve the product or service that you are offering.
As you interact more with the customers, you will get more feedback on how you are supposed to streamline the customer experience.

Use Reviews

Reviews can be used to obtain customer feedback about your business. You can create forms on the business website or social media platforms. Make sure you encourage the customers to leave feedback on these forms about your business so that you can determine how your business is performing.

Reviews will make your business to be more transparent when dealing with the customers. Platforms such as Amazon highlight the top positive reviews and the critical reviews about a product so that the customers can have a big picture of the product.

When you highlight the customer reviews, avoid deleting the older reviews about the product. Remaining transparent is essential instead of maintaining a fake image of your company.


They can be used to obtain feedback on the performance of the business after the customer has ordered a particular product or service. They can be sent to the customer through the email and make sure you keep them short and sweet. It will make the customers more willing to give their feedback about your product or service.

If the surveys are long, the customers might avoid filling them, and this might affect your business negatively. They might also stop answering the questions halfway meaning you will not obtain full information.

Customer feedback comments will play a significant role in improving your business operations. As a business person, make maximum use of social media to obtain feedback about your business.  Also, you can look for dedicated apps and platforms where your customers can leave feedback about doing business with you. This way, you can learn about their experience and find out any issues and resolve them.

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About Kristen White Committed   Blogger

285 connections, 0 recommendations, 1,021 honor points.
Joined APSense since, August 19th, 2016, From Chicago, United States.

Created on Apr 17th 2019 07:28. Viewed 376 times.


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