How to market your mobile app in app store

Posted by Sara Williams
1
Feb 18, 2016
166 Views

The number of mobile applications on app store is increasing day by day but there are very less ways to reach the top ranking in the app search engine. With so many applications it is not possible for you to find a higher ranking of your app. Your app becomes invisible to the users as there are many other apps also for the same purpose. All you need is to understand the app store marketing as it can help you to be visible to the users.

There are few points that you must know before opting SEO for apps. These points are-

First of all you must beware what exactly app store marketing is? Well app store marketing or simply ASO is essentially a procedure, which is about ranking your application higher in the search list of the App Store. This is a ceaseless procedure that will help you to acquire more potential clients and more activity also. In this way, ASO for your application will help you to find your objective clients more adequately.

Secondly, you need to know the role of these techniques. Generally users first look for the applications and after that they download them. In this way, searching assumes to be a fundamental part thus you should do ASO to build the searching ranking of your application. There are many app development organizations that are aware of the app store marketing but unable to utilize them. But you must not be one of them and must do proper utilization of these techniques.

Other then these look for appropriate keywords. Successfully utilize keywords in the title of your application; however keep an easy to understand one. At that point, it will doubtlessly stay aware of your applications quality and in addition rank you higher in search.

Also, ask for user reviews and ratings. This will help you to gain more users because people generally look for reviews before using any application. Positive reviews will create more number of users and this will spread your app also.

At last remember your applications will rank high with bigger number of downloads if your keywords are easy to reach, remember that you will most likely get more downloads. Monitoring your positioning, your rivals' positioning and continue exploring different views on your keywords and all these will help you drive more movement and also higher positioning.

So with proper SEO for apps you will be able to do app store marketing. Look for a good service provider and get help from them.

Source:- https://storify.com/saraw6067/howto-market-your-mobile-app-in-app-store

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