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And by using targeted keywords to explain the content in the release, you'll get SEO points and your vid will move up higher on search engines. 4. Upload a transcript to go with your YouTube videos. Providing captioning for your YouTube videos not only helps people better understand the content of each, it also helps search engine robots pick up and index the content. Because robots can't "read" your video, providing captioning will incorporate your content into search engines and improve your SEO rankings. 5. Create a sitemap for your videos. Much like what transcripts do for a YouTube video, a video sitemap on your website is a way for search engines to read and index details about your video such as description, tags, and category. By creating a sitemap, you're allowing search engines to direct visitors to your site instead of directing them to YouTube or similar platforms. 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