As the demand for video content continually rises, digital marketers and brands are prompted to release videos regularly. Hubspot data says 54% of users online look forward to video content from brands or pages they follow. But if you’re formulating your own video marketing campaign, you might need a few pointers on what works for social media, what doesn’t, and what’s best for your brand.

It’s important to determine what your brand needs for you to be able to properly create a strategy. Are you using videos to raise awareness for your brand? Are you trying to capture a wider audience? Or are you trying to engage with your existing fans? 

Whatever your brand goals may be, you can find a way to design a clear video marketing strategy around it.

Instagram stories are a helpful tool for social media marketers. Not only does it allow brands to show their content online, but they are also able to Content uploaded on stories stays visible for 24 hours, after which it is stored in the Archive where only the uploader can still see it.

You can maximize this feature by saving videos on your device and repurpose it for longer video content. For instance, you can save videos uploaded on your Stories to use it for a video essay to be uploaded on another platform like YouTube or Facebook.

YouTube is the home of long-form content or videos about 4 minutes or longer. YouTube is a hub for video creators, and it is recognizably the best platform to release video content on. The Social Media Examiner reports that 57% of queried business owners agree YouTube is the most effective platform for video content.

Though YouTube may be social media’s video giant, Facebook is where you can directly get in touch with your fans. If you’re trying to hook your customers on to participating, your best bet is Facebook.

If you’re heavily investing in your videos, Instagram showed the highest ROI -- no surprise coming from the heavily visual platform.

It’s important to create content that your audience can resonate with—content that your audience will remember. The great part is that you don’t need high production to create relatable videos for marketing. All you need is an idea and a clear way to execute it.

There are many resources you can use to create videos. Apps like iMovie, KineMaster, and WeVideo are easy to use and accessible on Apple and Android phones.

When you’ve figured out what your brand needs and how to use the different social media platforms for video marketing, you can craft the perfect strategy for your brand. You can always appoint the help of video marketing agencies should you need extra support.

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