How To Increase Your Website Conversion

It’s not enough to ensure that your website is user-friendly, easy to navigate, etc. As a marketer, you must think of ways on how to use it to generate higher conversion rate. After all, more than brand awareness, conversion is the top most reason why you decided to bring your business online.

So, how are you going to do that? You should hire a digital marketing company for better and effective setup. Doing so will make everything faster and smoother.

Here’s a few additions you can expect to see from your website:

Sign Up CTA

It is a box that pops out whenever a potential client clicks or reaches the product or pricing  page. The best part of this is that marketers usually place the “Free Plan” or any free service offer that a client can take advantage of after signing up. Let’s admit it; anything that is offered for free is appealing to the eyes. In hopes that after the free trial, the client will upgrade and eventually get a paid service.

Promos / Discount

If you can’t afford to provide free trial, then why not try offering promos or discounts. These are just like flash sales, too tempting to miss and are offered for a limited time only. The key here is an irresistible copy with a sound of sense of urgency. Marketers can send emails to their leads with a sort of “mystery coupon” inside, and when clicked, will be redirected to the page with the limited offer.

Contact Us
It’s not enough that you include customer service hotline or email address where your customers can directly send their inquiries. For faster and easier communication, it is advised to place a chat popout tool in the Homepage or in all the pages of your website. This will make your potential clients feel free to ask questions about your services. Everyone is busy, and the easier the process is, the more likely it will appeal to the clients.