How to EFFECTIVELY COMMUNICATE your Products to Your Clients

In Marketing, the selling is NOT THE KEY. The KEY IS YOUR ABILITY TO EFFECTIVELY COMMUNICATE YOUR PRODUCTS TO YOUR CLIENTS. Without this, you will never be able to get into the emotional buttons of your clients.
YOU NEED TO KNOW HOW TO GET INTO THE EMOTIONAL SHIFT of your clients.
You need to know HOW PEOPLE buy AND WHAT MAKES THEM WANT TO BUY!
This is the key to getting your clients buy your products. They need to GET INTO YOU AND NOT YOUR PRODUCTS.
This is where communication is very powerful. So how do you effectively communicate your products to your clients?

Follow this principle, i use it all the time and it works. Via this and more i have been able to get new leads and sales for my business:

1. Begin with a Bang!

The first goal of any of your communication is to grab your customer’s
attention whether that be teaching or sharing information or marketing.
Use the most powerful words, ideas, and action oriented language first.
Don’t hold back. Get it out upfront. Get out the fear, frustrations, and anxiety
that you help solve. Get out the specific result or relief that you’re delivering.
Begin with a bang and use high emotional value words to do it.

2. Simplify What You Say

Always simplify what you say. Use short words and sentences. Explain
everything. And this is key: Eliminate the possibility of misinterpretation and
misunderstanding. Share one idea at a time.
Try to not use a lot of abstract words that are big, multi-syllable words.
As much as possible, use one or two syllable words and communicate one idea
at a time in little chunks.
So in general, the simpler your sentences, ideas, and words, the easier your
communication with your customer will be.

3. Be Concrete and Specific

One of the reasons also why we want to focus on using simpler terms is
because it forces you to be more concrete (i.e. original and practical) in your
communication.
When you use more complex words, you tend to use more complex ideas
which are abstract and require more effort to follow.
For instance, when you use the words “health, finances, and relationship”
when interacting with your customers, they don’t know what you’re talking
about.
But when you talk about “get out of $10,000 in credit card debt in less than 3
years” or “lose 20 pounds of belly fat in 90 days” that is clear as a bell.
That is specific and concrete — nothing abstract about it.
General rule is this: Make what you’re saying is concrete and tangible.’ 

4. Use the Power of Asking the Right Questions.

This enables you to get into the emotions of your clients on the exact pain points and struggles that they are trying to solve.

For instance, if you sell computer softwares and you want to pass this across to your clients to make purchase, you just don't go: 'Hey, i have a superb computer software that would do magic for your business.' They don't know what you are talking about!
But if you ask the CORRECT AND RIGHT QUESTIONS, it will get into their emotional buttons and you can connect with them there and be on the same page with them speaking the same language, then you have their attention.

An example,
'hi there, have you been having sleepless nights on how to design your work and you are having trouble bringing it together? No matter what you do, you can't just fix it? Have you messed up the whole project and it is like you have to start all over?
Hey, if this speaks of you, i have the RIGHT TOOL for you. My Computer software will help you fix that problem in no time! wanna bet? Give it a look here': ..... (Here you put the link to your computer software)

Now which out of the two illustrations, do you think will give you a huge sale?
well, i guess the second, right?
That is what asking the right questions can do for you in your communication.

For more ways and techniques to communicate effectively your products to your clients, getting you more clients and sales, please visit here