HOW TO DEAL WITH GOOGLE PANDA AND PENGUIN
With people all around the planet is going mad with the new Google Search. The online market which has been usually a place for making a profit has been hard hit with. Whether it is direct sales, e-commerce and public relations campaigns all have been very hard hit. People wants to know why this is happening and how to get back in the in the game.
The people who are saying all this are not aware of the thing that Google in the past two and a half year has updated its two algorithms. The first one to go is Panda which resulted in the high ranking of sites with good quality content while doing the search and lower ranking of advertising based sites. In April 2012 the second update penguin was done by the Google.
With these big updates the one thing that people should know that organic SEO today is not free, cheap and any more. And the old tricks related to SEO marketing like guest article, blogging, link marketing is not new anymore. The other thing that social site also plays a good role in SEO beside Google+. The most important thing to know is that Google owns a major share of the internet and controls it very well. It knows when how and exactly to change its strategists and knows about what everything in its web.
Soft on its algorithms
In the beginning Google was a little desperate. Everyone was making a mistake whether it is a mainstream media, newspaper or any other. Whenever, Google try to administer it with a little hard measure. It had to soften its algorithms in response to its very influential clients.
Role of social media
Today the advent of social media market and digital PR the market has changed. If you are making profit through Google Adwords you should also go for social media too. Today through the social sharing, liking and most viewed are the new method of tracking the sites that are popular, useful and surely people will to use this information which will help in better understanding of the online market.
More recently it was easy with very less creativity to rank first in the page. But today not more with so many people online. Now you have to invest time, talent to rank your business on the top. If majority of your clients and business coming from the internet than it majorly concern you.
Be Loyal to your customers
Today with so many social sites it very easy to get fake likes to impress the clients and people with high number of people to follow your sites. If fake follower can sort out which are fake or which are active so can Google also. Instead you should spend money on Facebook and other social sites for easy liking and followers.
Beside the good quality content, sociability counts, there are also other things that Google looks to the site which will be reward by the Google. Google reward sites which are good in speed, while slow sites will be punished. While in the world where people use the same tool, same plug- in make sure you should hire the best tech person who will able to make perform your site better.
Google really trying to make the web faster for user and if you help them they will reward you. The popular the site, the slower it will run. The better your site will do the harder your server will be. Be prepare that a successful online can result can built pressure on sites when it goes popular it should be ready to perform well under these circumstances. What will happen to your site will it crash or crawl due to the heavy traffic. All these things affect the performance of the site.
Naresh Kumar is a SEO professional with experience of five years. Naresh is a expert in writing on PPC, internet marketing strategies, Google Adwords Delhi, Best SEO Company, Google Adwords Gurgaon, and other allied topics.
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