How to Create Market your Brand during Lockdown?
by Robin Belly Digital Marketing Agency | SEO One thing that you and I are absolutely
thankful for this Lockdown Season, the Internet. Oh! What would we do without
it? We're sure that there must have been affluence in the quantum of time you
spend on your Boxes and Mobile phones, to be more specific, it means further
time is spent on social media platforms than ever ahead. Thanks to the Covid-19
epidemic we all are stuck at home and absolutely fused to these mediums in one
way or another.
Now, what's intriguing is the fact that you
can use this occasion in your favour by promoting your brand on these platforms
during this period of lockdown. All eyes are set on these platforms at all
times which can make your brand presence be felt more constantly.
What Ways can We Conceivably
Borrow?
1. Make
Sure You Stay Connected with Followership
Insure that you don’t make your being or
implicit consumers feel left out! Give them a communication of staying strong
and not fear during the epidemic. Ask them about their health and other
whereabouts every now and also. Stay connected through Whatsapp, Couriers,
Emailers and colorful other mediums of communication.
2.
Social Media Presence is Necessary
Insure that your guests feel your brands’
presence on platforms. Put in contests, posts that keep the consumers engaged
and ameliorate the recall value of your brand. You should always be in the eyes
of your guests so they feel your network connectivity to be strong and thick.
3. Help People in Crisis
A perfect and well- planned CSR plan that
helps raise finances for the indigent and help them survive these tough times.
Indeed if you're suitable to help a many of them, you would be doing a great
deed. Organize a little commodity for your guests/ consumers, keep them engaged
and make them pledge a small quantum to help those in need.
4. Go
Live on Social Media
You can go live from your homes and indulge in
a vim talk with your consumers and perhaps indeed answer their business/
professional queries. Talk about growing consumers, how your particular trip
has been and much more so the consumers feel like you all have been on the same
boat at least formerly in your continuance. Also, talk about how tolerance and
constant hard work towards your brand can do prodigies for you!
5. Give
out A Communication-Loud and Clear
It's apparent that people are substantially
hooked on to the boxes, and substantially a news channel to get all the
streamlined related to the epidemic and what the government is doing to cover
us and our favored bones. Now is the time, for you to announce your brand so
people know about you and perhaps indeed recollect in their head about your
presence in the field. Give out a strong communication to the people telling
them to stay home, yet near. The communication should be loud and clear for one
and all.
6.
Inform your Audience you’re in Business!
With the Work from Home policy by the
government it might have come delicate for people to work but make sure your
brand doesn't suffer during this epidemic. Insure that you inform your
followership that you're veritably much working an in business. Working can
actually come a huge distraction for you, with constant affluence of work, you
may not really have to search ‘What to watch on Netflix ‘or scroll through it
aimlessly. Stay in Business!
7. Keep a Tab on What Works For
Your Brand
It’s quite an essential and pivotal that you
know what keeps your guests/ guests engaged. Hence, know your followership well
and do further of what they want to see. It’s important you keep a track of
your social media
marketing perceptivity and stick to them at least for this season of the
lockdown.
8.
Extemporize on Imagery and Language
While putting out illustrations, insure that
the images aren't overcrowded or have too numerous people in them. Any imagery
promoting a social gathering shouldn't be used at least till the time the
epidemic remains. Delay it for latterly perhaps! Don't let the communication of
your post produce or add any fear to the consumers mind. Use a polite yet
straight forward language, but of course, use words wisely!
Always insure that you know and
keep up with the likes and dislikes of your guests. You really wouldn’t want to
fail them, especially during this time, when you need them the most. Give them
the dispatches and consolation they want to read, give them the creative they
want to see and make them hear what needs to be heard. Voila! Your job is done.
With time in your hand, it no way really hurts
to work on strategies that you may want to borrow after the lockdown gets over
and plan it before- hand. Beget, of course we all know this may take just a
while. So, hire digital
marketing company in Bangalore, get your marketing minds whacking! Till
also, stay safe and stay indoors.
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Created on Dec 10th 2021 00:41. Viewed 296 times.