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How to create authority in digital marketing: what can not be missing? 3 golden strategies

by Abdul Rimaaz Abdul Rimaaz Business Consultants UK

Companies and people in general can look for strategies on how to create authority in digital marketing.

Being an authority on any subject or niche makes you, or your brand, someone respected for mastering important concepts and achieving relevant results.

For the company, being an authority has the potential to generate more business, attract more customers, expand competitive advantage and become an industry leader.

But, how to create authority in digital marketing?

Undoubtedly, the digital transformation opened doors for more people - and companies - to seek the longed-for place of authority.

If before

Which it operates, whether for competitors, partners and consumers. the internet only people and companies with the possibility of appearing on prime time on TV or in a successful magazine and newspaper could pursue this goal, today everyone who has access to the internet, a well-defined strategy and sufficient professional capacity, can achieve this goal (of course, with a lot of work).

How to create authority in digital marketing: 3 strategies to get started

Creating authority in digital marketing is becoming a reference in the segment in

Generally, when you become a reference, an authority, the market starts to confirm what you are saying and to trust what you deliver.

When it comes to journalism or entertainment. If we have doubts about an event, it is through its communication channels, such as G1, that we seek confirmation or not of the information.

When it comes to technology, Apple is the benchmark in the field for being ahead in terms of design, features and offering quality in its equipment.

A company is not only a reference for the number of buyers or customers, but for its ability to offer security , generate innovation and deliver results . And, of course, for the ability to communicate all of this efficiently to the market .

In that sense, learning how to create authority in digital marketing is one of the ways you and your business can take to reach the top. Check out how, below.

1. Know which audience you want to reach

Do you want your company to become an authority, but an authority on that? For whom?

Understanding who the audience you want to reach and who you want to be an authority for, whether as a company or as a person, is critical to understanding what is relevant to that group and how you can use these issues to produce quality , focused content to answer questions, needs, help solve problems and open the horizon of this market.

This phase is very important for companies that want to achieve the status of authority , because, by understanding well who is the audience that you want to reach, you come to better understand what their pains are and what gaps the market presents.

Based on this information, it is possible to create strategies to solve these “holes” and, consequently, become someone admired by those who obtained solutions from their help.

To make it easier for you to build the persona of your ideal audience , we recommend that you watch the video below.

2. Produce and share relevant and authorial content

Saying the same as everyone else will not help you become an authority in digital marketing.

Search for content outside the box , alternative solutions, content and trends that have not yet arrived in United Kingdom.

Presenting your opinion on news within your niche is a super interesting strategy for the company's voice to be heard.

In addition to the content, also think about the distribution format . It is possible, for example, to make a web series with a customer who arrived at your company almost bankrupt and then reached increasing numbers.

Invest in different content sharing channels, including:

· blogs,

· social media,

· podcasts,

· YouTube channel.

Use Instagram stories, for example, to take a position on something new at last or talk about an event you’re visiting, or even to chat with a customer and share with followers.

On YouTube, go deeper into the topics and offer practical tips.

Use numbers and surveys to prove what you say.

In your content also invest in the presentation of successful cases, customer testimonials and results obtained.

Remember to generate rich content like:

· ebooks,

· spreadsheets,

· checklists and more.

Another good idea to generate engagement is to create a webinar.

Finally, you can increase the authority of your content by joining another professional or another company that has a good authority like you and generating content in partnership.

The channel on which the content is shared has more than 1 million followers , and this partnership certainly helped the lawyer to develop her digital authority, and also for the channel to expand the range of content offered. All of this expanded the reach and relevance of both.

3. Prioritize SEO

SEO is one of the digital marketing strategies that will collaborate in the process of creating authority in digital marketing because it helps to place your company's pages in the top positions of Google, without needing an ad.

Some surveys show that 70-95% of users prefer to click on the organic results of a Google search, compared to 5 to 30% who click on sponsored links.

This happens because of the credibility of organic results, after all, they didn’t pay to be among the first, they are among the first because Google understands them as the best results for their search.

Since authority is about trust, being among Google’s first organic results increases user confidence in your content.

These three strategies are not the only ones, but they are the most relevant for those who need to take the first steps towards how to create authority in digital marketing .

Maintaining the relationship with users through periodic content and channels such as e-mail marketing is also essential to maintain and expand its space in the market.

If you still don't know how to use these tools to your advantage, we recommend that you access the checklist to create your email marketing campaign without forgetting any details!

ABDUL RIMAAZ is marketing automation software with more than 700 customers and 10 million emails sent per month.

Among the features of our platform you can find:

· AB test (email marketing and landing pages);

· marketing automation;

· Lead Scoring for lead qualification;

· creation of landing pages and forms;

· creating and sending email marketing;

· Reports and more.