How to boost your ecommerce sales with Instagram

Increasing the sales of your ecommerce website is the core target of all business owners and for that you need to engage in different channels so that you can target a wider market base. 

Using the social media can be highly beneficial as it allows you to stay connected with many people at the same time, and push your services and products based on their needs. Instagram marketing is a real powerhouse for many ecommerce development websites and it has over 1 billion active users per month and about more than 60% of the users comes in contact with the businesses and brands on the same platform.

With about 1 billion active users per month and more than 60% of the users coming in contact with various brands in the platform Instagram is definitely a platform for marketing.  

So here in this article, I will share with you how to use Instagram marketing for your ecommerce stores. But one thing that is important to understand is that without a strategic planning and tools to power your sales, it won’t make much difference. 

Build Your Social Proof:

Creating a great strategy for social proof applies to Instagram stories and posts and to make the potential customers purchase your products or see your happy clients using your products will surely make a difference. It is a psychological concept which you can apply and this indicates the power of consumer options. 

It is with high quality content and regular posting that you can get high quality followers on Instagram and this will help you build an excellent social report for your ecommerce website development.

Increase the Use of Shoppable Posts:

Not every business owner will be able to use the shoppable posts, which is an expansion of Instagram’s shopping ability that allows the consumers to purchase the products from discovering to checkout without having to leave the app. 

This added feature that sends traffic directly to your Instagram posts to purchase helps ecommerce business owners to connect with their followers and new audiences and also help to streamline their purchase journey. Your users will also be able to browse your Instagram shop feeds from your profile.

Start with Contests and Giveaways:

Another best means to build trust of your audiences is to connect with them on Instagram and start with giveaways and contests occasionally. It is a no brainer that everyone loves free things and giveaways are one of the best tactics to improve the sales. Contests often help to attract the attention to your ecommerce store and you can also your followers to tag their friends by using specific hashtags, that can increase the reach of your business on Instagram.

Use the Most of Relevant Hashtags:

One most impressive means by which you can reach out to the organic audience on Instagram is through the hashtags, which are similar to the keywords that can be used to rank on the search engines.  If your ecommerce web development is a brand, then use the branded hashtags in your post’s descriptions and stories. If you are running a contest, then personalize the contest with relevant hashtags and this will help to make a difference.

Summary:

Instagram has become a much popular platform where people share photos and tag the posts and their shopping stories. It has become a social network to a serious network for Ecommerce business owners.