How Telcos Can Expand Their Enterprise Business and Generate High Profits

by Buana Sari Digital Marketer

Telcos across the world are going through a period of dramatic transformation. Strong growth in the global telco market is expected in 2023, with a forecast USD1.5 trillion to be spent worldwide. This reflects a 2.8 percent hike on the estimated spend for 2022. The reliability of enterprise services has become increasingly important with telcos recognizing the value of investment in the enterprise business.

Over-the-top (OTT) platforms including WhatsApp, Spotify, Netflix, Flipboard, Facetime, and Amazon Prime are eating into telco business revenues through their secure and simple communication capabilities, bringing customers out of traditional telco services. The massive amount of telco data itself sometimes proves to be a hurdle that needs to be overcome.

Many industry leaders believe that the key to overcoming challenges can be found in B2B business. To stay profitable, several telcos are tapping into the enterprise business growth. Some reports highlight that the telco enterprise services market is expected to reach USD 237 billion by 2025.

Experts say that this is easier said than done as enterprise clients come with sky-high expectations. Most of them do not perceive operators to be innovative enough to meet their business requirements. Enterprise offerings comprise managed services for enterprises, marketing and automation solutions, custom services for small and medium enterprises, and many more. Mobile operators are predicted to grow to USD 89 billion by 2024 at a CAGR of 6.8 percent (Source : MarketsandMarkets MVNO Global Forecast), and one of the key contributors of this growth is increasing usage of telco services by small and medium businesses.

For more than a decade, telcos in Western European, North America, and South East Asia have focused on the consumer market, as mobile phone usage surged. Now, however, these telcos are gradually shifting their focus toward protecting and growing the B2B market, where they perceive new opportunities and untapped potential. In fact, over the next 3 years, the enterprise market is likely to surpass the B2C market and become one of the main engines for telecom revenues and profits.

According to Brain & Company the consumer market will continue to grow at about 0.6% annually, the business-to-business (B2B) market could grow at about 2.6%, largely due to the demand for mobile data and technology services. Telcos like Indosat Ooredoo are partnering with ad techs like moLotus to fuel their enterprise business expansion and earnings across all industry verticals including Banking, Ecommerce, Insurance, Consumer Electronics, Automobile, etc. Here are the ways in which telcos can expand their enterprise business and generate high profits:

1. Focus on Innovation

This year telcos across the globe are likely to gain a competitive edge with an innovation-driven approach to enterprise business through capital investments. They have a special chance to expand their businesses by making investments in cutting-edge technologies like 5G, wireless, mobility, etc. Nevertheless, any significant technical innovation carries with it the unending potential for digital disruption.

There are many strategic options available to telecom operators when they approach a turning point. However, many of them lack a clear plan for how to proceed or what to do next. A number of big telecoms have collaborated with companies including SAP, Optim, and moLotus, a mobile video customer interaction platform, to advance enterprise business.

Indosat Ooradoo Hutchinson, an innovation driven telco, has already acquired a good number of enterprise clients using moLotus in Indonesia. moLotus powered iAds-MGram is leveraging innovation delivering outstanding mobile advertising services to enterprise clients across Indonesia. It is predicted to exponentiate the telco’s enterprise business expansion and profitability this year.

2. Capture More Leads

Telcos today have numerous opportunities to generate leads for their business-to-business clientele. They can leverage their current customer databases to find prospective business leads that meet particular requirements for specific industry, region, firm size, etc. By providing incentives or discounts for successful recommendations, they can encourage their current business clients to recommend new leads.

Utilizing lead generation tools like moLotus, AdRoll, Marketo, HubSpot, and others, telecom businesses can target enterprise clients and capture leads by developing adverts that promote their products and services. Through mobile advertising campaigns, they can immediately contact potential enterprise clients. The technologies provide a more targeted approach, allowing the telcos to get in touch with the appropriate decision-makers.

Through combined marketing initiatives and partnerships, some telecom businesses are working with emerging mobile advertising technologies like moLotus to find potential enterprise leads. Telecoms are generating leads for their business clientele by utilizing moLotus smart capabilities. Via moLotus lead generation campaigns telcos can immediately capture the customers’ contact information, such as name, address, phone number, and email.

The high-quality, no-spam, 40-second moLotus mobile video ads help telcos get more leads for their enterprise clients and turn those leads into actual sales. Smart features like hyper-personalization, interactivity, automation, scalability, customization, integration, and more boost moLotus' lead generating capacity even further.

3. Transform Business Processes

Worldwide, the digital transformation is happening quickly, and telecoms need to pick up the pace. For telecoms to shift digitally, outdated systems and conventional infra must go away. They need modern automation platforms, processes and integrations to support both their B2C and B2B offerings.

Telcos must expand their service portfolios to offer new digital services to enterprise customers and address new industries with strong revenue and profit potential. Digital transformation for telcos in 2023 is all about transforming their business through automation and digitization so they can generate more revenue from these enterprise service offerings to combat the decline of traditional telecom services.

Big telcos are seamlessly transitioning to enterprise business models using tools like moLotus, which makes fundamental changes in enterprise customer processes at low cost. moLotus' groundbreaking innovations and transformations include full automation of regular service updates, document submission, mobile commerce, customer onboarding, service reminders, product lifecycle, mobile loyalty cards, and more. Telcos, via moLotus transformation models, are enabling enterprise businesses to operate more efficiently and increase their revenue without sacrificing profit margins. They, in turn, are boosting their own revenues and profits. It’s a complete win-win for both.

4. Thrust on Speed & Agility

Telecom players should have the speed and agility to meet their enterprise business needs, respond to changing market conditions, and stay competitive in today's fast-paced and volatile business environment. They need to understand the unique needs and priorities of enterprise customers to tailor communications services and increase the speed of operations.

Big telecom brands offer their enterprise customers SLAs that guarantee a certain level of service with dedicated business support, technology know-how, self-service portals, etc. To meet SLAs, telcos need to work with technology partners such as moLotus to provide agile, flexible and comprehensive solutions to enterprise customers. Cooperation and partnership with moLotus have helped telcos in providing end-to-end solutions that meet the diverse needs of enterprise customers.

With the extensive assistance from moLotus, telecoms provide their enterprise customers with dedicated support, including dedicated technical support team and service delivery specialists. Enterprise customers have instant access to expert support when they need it, and get their issues resolved quickly with minimal downtime.

Telcos can offer self-service portals to their corporate customers through moLotus. This allows them to manage their income independently. Self-service portals give business customers more control over revenue-generating activities, allowing them to make changes quickly and conveniently. Telcos, hence, can now stay at the forefront of new digital technology adoption, such as moLotus providing greater speed, flexibility, and agility in delivering telecom services to enterprise clients.

5. Usage of Big Data Analytics

Telecom brands have vast amounts of data related to their customers, networks and operations. By leveraging big data analytics, they can gain insight into customer behavior, network performance, and other key areas that help them grow their business.

Next-generation digital transformation platforms such as moLotus and Hadoop enable telecom businesses to analyze data points to predict customer behavior, network usage, market demand, and more. This helps telcos proactively tailor their services to the needs of their enterprise customers. Telcos can segment their enterprise customers based on their usage patterns, create targeted mobile marketing campaigns, and offer highly personalized services to better serve their customer base.

Telecommunications brands use moLotus big data tools to track and monitor business revenue and performance, identify potential bottlenecks, and optimize advertising campaigns to meet the needs of enterprise customers. This helps improve credibility and quality of service for enterprise customers. moLotus big data analytics help improve service quality. Telcos can collect and analyze customer feedback in real time to identify areas where they can improve their service.

Overall, more telcos are increasingly using big data analytics to better understand their enterprise customers, optimize their services, enhance revenues and improve their bottom line.

6. Superior Customer Communication

Facilitating premium brand-to-customer communications for enterprise customers is a challenge for telecommunications brands. It turned out to be an obstacle to promoting enterprise business. Traditionally, carriers have provided business customers with multiple channels such as phone, email, chat, social media and self-service portals, allowing B2B clients to reach their customers through the channel that best suits their needs.

By offering multiple channels, telcos tried providing greater accessibility and convenience to business-to-business customers, improving brand-to-customer interactions by facilitating business-to-business customer communications. However, the reality on the ground was different. Enterprise customers find it difficult to achieve their communication and revenue goals through these traditional channels. In recent years, telecommunications brands have gradually replaced these channels with moLotus.

The ultra-personalized customer communication offered by moLotus is the most popular way to communicate for enterprise customers today. They can send personalized recommendations and offers to their customers and get instant attention, response, engagement, revenues and profits.

7. Improve Reach & Scalability

Telcos can help their enterprise clients reach more customers; giving them more earning opportunities. Brands using traditional marketing tools have struggled throughout to reach large customer bases. They failed to scale their marketing campaigns.

Telcos should forge strategic partnerships with marketing technology and innovative platforms such as moLotus, InMobi, AdRoll and HubSpot to leverage each other's expertise to help enterprise customers achieve global scalability.

New age tools like moLotus excel at working with carriers to provide enterprise reach and scalability. Enterprise clients can focus on their business imperatives without investing in additional resources. moLotus mobile technology quickly delivers automated messages to telco subscribers directly to their mobile inboxes, regardless of phone make or model.

8. Rapid Sales Conversions

Telcos can help enterprise customers automate sales processes, reduce reliance on sales staff, reduce risks from manual intervention, and reduce costs. Integrating mobile automation into the sales process reduces the workload for enterprise customers, saving time and effort in messaging and tracking the sales pipeline. As a result, the sales revenue of telcos from their enterprise customers increases.

Technologies like moLotus have transformed and simplified the sales process, helping enterprise customers convert faster. With moLotus, clients enjoy a hassle-free selling process with high volume sales and near-zero cost per customer interaction.

Business-to-business customers can now send personalized, permission-based moLotus messages containing special offers and product information. moLotus' innovative, spam-free mobile advertising campaigns help them attract more customers to their products and services by incorporating multiple customer interaction options into campaigns, adding more context. No need to download apps or pay data charges.

Conclusion

As with many other industries, telcos are entering a stage where every brand has to reposition itself as a data-driven technology service provider to grow enterprise clients and earn more revenues and profits. This seems possible only by partnering with mobile ad techs like moLotus. Telcos that get this right will be well-positioned to leverage the vast array of data they are having and thrive in the turbulent but exciting times ahead.