How is the Digital Era Aiding in the Evolution of the Hospitality Industry?

Digitalization has left no industries untouched with its miraculous advancements, and one of the sectors that have experienced a whole new level of digital advancement is none other but the hospitality sector. In this article today, we will delve into the varied ways in which the digital era has aided in the evolution of the hospitality industry.

30-second summary:

• Service automation to bring an extra edge to customer interactions and leading to efficient workforce management
• Location-based services to aid the efforts at personalizing and customizing guest experiences
• Social media serves the twofold purpose of digital marketing and customer services
• An increase in the use of apps and chatbots for facilities like loyalty programs

With the evolution of new technologies and the market disruptors reaching their zenith, the need for a core transformation is noticed in every industry, and the hospitality sector is no exception. As such, the sector has long identified the value of digitalization as the catalyst to offer not only excellent guest experiences but also to reduce several operational inefficiencies. Thus, it comes as no surprise that more than 50% of hotels have planned to increase the IT investments in the years to come, while over 40% have decided to keep their current investments unchanged.

So, how far has this wave of digitalization transformed the hospitality industry? Surely, the way we book hotels or check-in has improved immensely in the last five years, and even our methods to find the right places to head to have undergone a sea change. But, is that all to the digital evolution of the sector? In this article today, we, at Avlon Shiksha Niketan, one among the leading travel and tourism management colleges in Kolkata, will give answers to all such questions by outlining the impact of the digital era on the hospitality industry.

Enhancing guest experiences through service automation

Service automation refers to a vast area that includes everything from using facial recognition and automatic check-in through apps to automatically offering the amenities as per guests’ preferences, such as booking spa appointments or giving extra towels. Automation has led to a transformation of both customer-centric and customer-facing activities, thereby making more staff free to focus on other crucial areas dealing with further improvement in guest experiences.

We, at Avlon Shiksha Niketan, a renowned hospitality management college in Kolkata, in our years of experience in grooming efficient professionals for the hospitality industry, have seen that in this era of competitiveness, a business that goes the extra distance for the customers is the one that has more of the recall factor. Thus, a combination of service automation and the dedicated efforts of the hotel employees is levied to add to the guest experience in order to make it more memorable and ensure repeat stays at the accommodation.

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Created on Nov 19th 2020 11:57. Viewed 234 times.

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