Here are our top e-commerce marketing strategies for your online store:
Focus on your brand
Creating a brand around your product offerings can be extremely rewarding in the long term. Online shoppers have a plethora of options to shop from. Building a brand that they can relate to, admire and talk about can increase your online sales manifold.
Showcase products with large images
I am sure you have heard the saying “A picture is worth a thousand words.” On your e-commerce website, a great product picture can make the difference between sale or no-sale.
Add detailed product descriptions
Apart from the excellent product images, detailed product descriptions help shoppers to make buying decisions faster. In the case of incomplete or no product description, you run the risk of losing customers. An e-commerce study reported that 20% of shoppers couldn’t complete their purchase due to incomplete and unclear product descriptions.
Your product descriptions do need to be factual but should go beyond and persuade the customers to purchase the product
Optimise your e-commerce website for search engines
Search engine optimization should be a crucial pillar of your e-commerce marketing plan. After all organic search traffic coming in through search engines delivers the highest ROI as an e-commerce marketing channel.
On-site optimization: Optimising your website content, metadata, and alt-tags based on keyword research.
Off-page optimization: This is all about building backlinks to your website by publishing your content on their websites, blogs, and social media networks. Articles, blogs, guest blogs, how-to infographics, work as the best form of content to build backlinks to drive traffic.
Offer referral discounts
Referral discounts are the classic marketing tactics to promote your online store, especially to reach new customers. Remember Uber’s free rides? When a friend invited you to use Uber to book a ride, they got discounted rides as soon as you booked a ride on Uber.
Offer free shipping
There are plenty of studies that prove that online shoppers are four times more likely to buy if the online store offers free shipping. Conversely, a big number of shoppers go to checkout pages, and when they find shipping charges added at the last stage at the time of payment, they abandon the cart and go to competitors site where everything is defined.
If you cannot offer free shipping, make sure that there is no ambiguity in how you are calculating the shipping charges. If possible, subsidize the shipping costs from your product pricing. Offering flat rates or discounts on shipping on higher order values are also good ideas that you should consider.
Learn more tips and tricks to make succeed an online store by joining a digital marketing course in Delhi.
Happy reading :)
Authored by Amrendra Chaurasiya
