Tricks of digital marketing strategy to increase the conversion rate of the online store

Launching a store and hiring a Digital Marketing Agency is not a big deal nowadays. What is important and what makes all the difference is the conversion rate. When you put ads and offer a little something different in the actual sense, a constant need for modification is required while the campaign is running.

In order to convert the visitors into buyers, the store owners must take care of the strategic plan. The series in which the ads will appear, constant audience targeting, the offers that will be provided to the customers each day, and the ad bids. All of this directly affects the conversion rate and influences the success of the campaign. 

The following Digital Marketing Strategy tricks can help in increasing the conversion rate in a month,

1.Relevant call to action button – The call to action button has to be attractive and complement the site colour and logo. The button design should not be flimsy but intuitive so that the users are forced to click it. Write ‘Add to my cart'instead of ‘Buy Now’ and check the various shapes, sizes, and colours of the buttons.

2.Simple checkout process – The experts advise making the checkout process the simplest. One must not ask for too much information from the customer. Instead, just the relevant information of shipping address, contact number, email, etc. are sufficient.

3.Use abandoned cart – Many store owners do not know this but you can offer discounts on the abandoned cart. Thus, making sure that the user comes back and make a purchase. Moreover, if the user did not go through the purchase of some reasons then you can remind him to do it soon. Social Media Agency promises that this procedure has never been found to fail.

4.Use of analytics – No one is perfect and so is the case with every online store. But while running a campaign, one must make sure that every corner of the site must work impeccably. This can be monitored through the analytics. The marketer must review the results and see what made the users leave the page without completing an action. 

5.Offer an instant support with live chat – A lot of e-commerce store owners do not realise the power of live chat and thus, have lost many customers. When the sales team answers the query through live chat, it assures the client that the store is credible and will deliver the quality product. Moreover, it helps in building the trust of the consumer in the company.

Final say

These are few tactics of the Digital Marketing Strategy that helps to gain more control over the workflow and helps to improve any of the loopholes. Considering the marketing aspects, the user must run continuous checks and modify the strategies as per the requirements and demands of users. This helps in building a healthy and trustworthy relationship with the customer. Also, these small trick will help to increase the conversion rate within a month.

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Created on Jan 7th 2019 04:06. Viewed 570 times.

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