Hostess goes beyond Twinkies

Hostess is whipping upward a new bakery item which will take it far beyond treat cakes.

The particular maker of Twinkies plus Ho Hos is adding breads and buns to the repertoire, aiming to provide one-stop shopping for the convenience shops and dollar outlets that will stock its products, according to The Wsj. A spokeswoman for the organization said executives weren't open to discuss the new product line.

The transfer to yeasty products may shock some consumers who believed Hostess already made breads. It's no wonder some People in america hold that perception, considering the fact that Hostess, Replace Pioneer prior to its liquidation two years ago, was the proprietor of a brand that's a byword for sliced bread: Question Bread. In the liquidation, nevertheless , Wonder Bread was purchased by Flowers Foods.

Surveys carried out by the company found that will consumers believed a Hostess-branded bread was already on the racks, with Hostess chief executive Costs Toler telling The Diary that stores were furthermore interested in buying both breads and baked goods in one source.

"Anytime you can walk into an enormous category with a new brand, may huge opportunity, " he or she said.

The expansion comes after Person hosting hit upon a formula for a comeback. After getting bought by two private equity finance firms in 2013, the organization brought back its snack bread but streamlined production plus trimmed costs. Sales are actually almost at their pre-liquidation level of $1. 3 billion dollars, according to The Journal.

Hostess is also contemplating adding other new cooked goods, including brownies, Toler told the publication. "There are things we can maintain doing with this business. Generally there also are questions around biscuits, but we don't wish to go too far afield, inch he added.

So will the particular Hostess-branded bread resemble Question Bread, that paragon associated with downy-soft, ultra-white bread? Host or hostess didn't respond to a question in regards to the types of bread it will be promoting,Ugg Boots Schweiz Online, or the retail price.

While Question Bread became a household brand name in the mid-20th century, preferences have changed since then, using a majority of consumers saying could possibly be cutting back on white bread. Regardless of whether Hostess' new bread may appeal to America's changing preferences remains to be seen.