Handbags Filled With Social Justice
Recent years, cross-border combination of fashion
and public exhibits vibrant weather, in the process also motivated the
public good feelings abound more and more products. One
very dramatic trend is a considerable part of the brand or product from
the birth of the first day will be closely "to help developing countries
to improve the lives of poor women" theme. In addition to
this type of product to meet consumer demand for functionality, but also
provides new ideas to solve social problems.
Such as handbags brand popinjay creation of the mind, that is a part of Pakistan in order to help women have embroidery skills to rely on their own hands to get rid of poverty. Years ago when its founder saba gul mit still a graduate student, she overheard a story he later laid a popinjay values: a girl named azaada khan Afghanistan in order to have the opportunity to go to school in 12 years the time has disguised himself as a boy. The summer of 2011, gul to attock Pakistan travel, local happens to have helped supported by a ngo community azaada, so gul where they began a pilot on popinjay handbags made in order to provide training and employment opportunities for local women .
Gul chose from the United States to return to their homeland Pakistan founder popinjay, first, because she knew the country's social and economic rights of women are in a neglected condition; handicraft heritage from the perspective of where they have a very long history and culture - a combination of both, to support local women rely on craft skills to achieve economic autonomy model provides a very suitable soil.
Popinjay organized a one hundred fifty local women to participate in job training at community centers hafizabad village, four hours a day. In fact, these women grew up spontaneously with the basic sewing and embroidery skills, and the purpose of this training is to help them to enhance the skills to be able to high-end products into the international market standards. In this sense, not only making bags so that these women have skills to make a living, but also gives them a broader international stage, so that they have "the opportunity to have their work seen around the world," the proud sense.
From a design perspective, popinjay in terms of Pakistan's history, culture and architecture draws endless creative inspiration, at the same time, it also expressed a firm position and "fast fashion" opposed. Its best-selling handbag "anfa" for example, embroidery handbags on each part requires more than 70 hours to complete. With this age prevalent in fast production has been fast out of the different products, popinjay trying to exhibit handicraft heritage in every handbag, texture and unyielding spirit of female local raw materials - have such a temperament handbag, producers need to carefully sewing, as well as users cherish.
Follow the principles of transparency, popinjay the design process and every link of the supply chain are made public, they are also craftsmen personal photos and stories posted on the website and organize various activities to encourage interaction between consumers and producers . Through such exchanges, promote mutual understanding and contact between consumers and producers.
Gul expressed, popinjay hoping to provide more training and employment opportunities for crafts people around the world, and not just in Pakistan, it is not only in the field of embroidery. They also plan to expand their product line to clothing, accessories and shoes, etc. category. In this extended behind, popinjay will still stick to its advocacy of equality of opportunity, gender equality core values, just as it won praise in the industry: "This bag filled with social justice."
Such as handbags brand popinjay creation of the mind, that is a part of Pakistan in order to help women have embroidery skills to rely on their own hands to get rid of poverty. Years ago when its founder saba gul mit still a graduate student, she overheard a story he later laid a popinjay values: a girl named azaada khan Afghanistan in order to have the opportunity to go to school in 12 years the time has disguised himself as a boy. The summer of 2011, gul to attock Pakistan travel, local happens to have helped supported by a ngo community azaada, so gul where they began a pilot on popinjay handbags made in order to provide training and employment opportunities for local women .
Gul chose from the United States to return to their homeland Pakistan founder popinjay, first, because she knew the country's social and economic rights of women are in a neglected condition; handicraft heritage from the perspective of where they have a very long history and culture - a combination of both, to support local women rely on craft skills to achieve economic autonomy model provides a very suitable soil.
Popinjay organized a one hundred fifty local women to participate in job training at community centers hafizabad village, four hours a day. In fact, these women grew up spontaneously with the basic sewing and embroidery skills, and the purpose of this training is to help them to enhance the skills to be able to high-end products into the international market standards. In this sense, not only making bags so that these women have skills to make a living, but also gives them a broader international stage, so that they have "the opportunity to have their work seen around the world," the proud sense.
From a design perspective, popinjay in terms of Pakistan's history, culture and architecture draws endless creative inspiration, at the same time, it also expressed a firm position and "fast fashion" opposed. Its best-selling handbag "anfa" for example, embroidery handbags on each part requires more than 70 hours to complete. With this age prevalent in fast production has been fast out of the different products, popinjay trying to exhibit handicraft heritage in every handbag, texture and unyielding spirit of female local raw materials - have such a temperament handbag, producers need to carefully sewing, as well as users cherish.
Follow the principles of transparency, popinjay the design process and every link of the supply chain are made public, they are also craftsmen personal photos and stories posted on the website and organize various activities to encourage interaction between consumers and producers . Through such exchanges, promote mutual understanding and contact between consumers and producers.
Gul expressed, popinjay hoping to provide more training and employment opportunities for crafts people around the world, and not just in Pakistan, it is not only in the field of embroidery. They also plan to expand their product line to clothing, accessories and shoes, etc. category. In this extended behind, popinjay will still stick to its advocacy of equality of opportunity, gender equality core values, just as it won praise in the industry: "This bag filled with social justice."
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