Guide to use Snapchat for advertising

by Roi Sutra Digital Marketing Strategist

As a digital marketing strategist, you may consider other giant platforms like Facebook, Instagram, and Google as lucrative options. Snapchat is favorite to millennial and generation Z that follow the food, fashion, gaming, etc. on it. People of all age groups are on Facebook. If age is not the barrier in your targeting options, you can choose that also. If your brand needs an audience of this type, Snapchat could be one of the best options.

Advertisers can’t undermine the capability of Snapchat as 186 million users are using it actively. It is going to be the ultimate platform for advertisement in the upcoming time. People will find its importance later as of now you can use it for targeting youth.

Snapchat stories could be a short video or an engaging picture. A Snapchat ads expert can use attractive options available in it for making engaging ads. Snapchat advertising is a strategically sound option because it puts your ads among other stories. A user can swipe up on your ads for more information while scrolling stories.

If you are such a brand who wants to create youth-oriented ads, you need to follow following strategies-

· Set your goal

Your goal can vary from brand awareness to call-to-action (app installation and website visiting). Snapchat advertising could be a lot of help when it comes to brand awareness. You just want them to watch the story which they are already doing but this time it is related to your brand.

Another goal may include call-to-action, for example, installation of an app or visiting a website. In both cases, you have to make sure that they reach you within five to six seconds. You don’t want them to face the inconvenience of downloading apps from the play store. You need to create deep links to avoid such a situation. Also, include a swipe up the option to visit your site.

Targets like app installations are easy to achieve on Snapchat because snap chatters are on mobile already. A person may use Facebook and Instagram on the desktop where the idea to promote app installation may not work.

· Brand engagement

Snap chatters are mostly college students who can are always be looking or discounts on brands. Snapchat is a place where you can find sufficient youth. This slot is mostly of college-going students who are looking for discounts on brands. On Snapchat, you can show your discounts and offers creatively to attract users.

· Snapchat ad format

Unlike conventional ads, you can show your ads creatively on Snapchat. Snap ads are full-screen ads that run for 8 to 10 seconds. It could be a short video, gif, cinemagraph. If you feel that advertisement is not possible in short length, you can put a sequence of stories.

Top snap ads- Top Snap ads are ideal for brand promotion, informing about offers, discounts, and events. These are standard snap ads containing an image, gif, videos at the top of the user’s feed. In these feeds, you can give the direct link to your site but can give URL that can be copied and pasted.

Snapchat has the potential to bring out effective results if your targeting strategy is correct.