Advertising with snapchat ads

by Roi Sutra Digital Marketing Strategist

The age of digital marketing has established some of the amazing marketing industries and revolutionized the platform of advertising. From Google to Facebook, we are witnessing a huge leap in the field of marketing and how different social media platform are being used to convert maximum traffic. One such application that has emerged to be a promising social media phenomenon for a general audience as well as marketers goes by the name of Snapchat. This app, unlike Facebook or Instagram, identifies its uniqueness by allowing the audience to interact with the content in a more pictorial way. With more than 200 million active users daily, Snapchat clenches a great potential by not only millennials but users of all ages from all over the world. The app interacts with users in a more engaging and fun way via picture texts. Today, many Digital Marketing Strategists have considered including snapchat in their advertising strategies. It’s no surprise, then, the marketers are increasingly getting their hands on this social media and adding Snapchat to their arsenal of social media tools. If you’re pondering how Snapchat can help you achieve the best results, it is totally up to your potential and strategy.

Snapchat Advertising offers full-screen ads that come in either picture or video format. The ads are embellished with different background sounds that are 100% viewable in-frame. Snapchat Ads currently offer three different ad types that you can run namely Web viewing, application install, and long-form video content. Your ad will play in video format for web viewing for people to swipe up and visit your website. Snapchat Ads basically roll commercials which are played between ‘Stories’ as users browse their feeds. This type of interaction uses AR Lens and app store pages, all in one swipe to let Snap chatters engage in a series of Snaps with a sponsored ‘Discover’ title that shows popular content. Another feature shows ‘Collection Ads’ that showcases a series of products and give users a more frictionless way to shop and buy.

Snapchat Ads Expert recommend ‘Geofilters’ have been hailed as an effective way to measure and boost sales by a particular location. It allows you to boost traffic at individual locations by manipulating and predicting traffic at the selected location. Using powerful geographical targeting features such as stickers and face lenses allow audiences to use a campaign-specific filter relating to your campaign in that particular region. Snapchat’s Sponsored Lenses are programmed to create memorable moments. They also develop an opportunity for users to interact with your brand and give users the opportunity to play around and have fun with these lenses. Offering interactive moments with augmented reality experiences let Snap chatters to play around and share it with friends or other people by sending it to them.