Strategies for Effective ad Campaign Management on Facebook

by Ratan Jha Digital Marketing Expert

Facebook ads campaign setup is not a hard nut to crack albeit you need the right set of strategies. We live in an era where we don’t find things opposite to our interest in social media and other online platforms. If you see things in a twisted way or from the eye of an advertiser, you have an option to select your audience. Earlier billboards were there to make aware people of their brand. Now you get a chance to select your audience and play with your strategies.

What Facebook Offers

In Facebook ads campaign management, you have a lot of targeting options. As Facebook offers –

Mobile needs feed
Desktop newsfeed
Instagram ad placement
Right column

Its advanced targeting options include-

Custom audience
Lookalike audience
Business website visitors

Undoubtedly Facebook is making life easy at both ends- for users and advertisers. Facebook is constantly working on further improvements. For instance, it will show the use of the nearest stores with a call to action like direction. This will not only show the user the nearest store but also take him to it.

Organic v/s Paid Reach-

Relying on organic reach when your competitors are paying to shine is not reasonable. Facebook claims 89% accuracy in targeting that means as a startup you can grow your business easily with paid reach than organically. Facebook ads manager gives ample options for paid advertising.

What is an ad Manager?

Ad Manager is a place where you set your ad campaigns. Here you get a lot of options for targeting. Here you can manage Facebook ad bids, optimizing options. Also, you can test and keep track of your campaign performance.

Strategies for ad Campaign-

If you are not a Facebook ads expert, these points will help you a lot.

Campaign objective

Facebook gives options of campaign objectives to choose from. Here is the complete list-

Brand awareness
Local awareness
Reach
Traffic
Engagement
App install
Lead conversion
Video views
Store traffic messages
Product catalog
Conversion

Ad campaign optimization, format, and other factors depend on the objective of your campaign. So it is a very important step. You must choose an objective that best describes your desire. For instance, if you have an e-commerce business, you can choose conversion as your objective. If you are an app developer, choose to add install as your objective.

Audience Targeting

Sooner or later you will realize the importance of audience targeting as you proceed with things. This section is of extreme importance because the audience is the ultimate aim that we want. Facebook pixel is something that offers you options like the custom audience- targeting people similar to your website’s traffic.

Other general options like age, demography, gender is also available on it.

Ad placement

If you are setting your first ads on Facebook, it also has an automatic placement option. Ad placement lets you select where your ads will be shown-feeds, stories, right column, etc.

So, if you want people to install your app, you will choose Instagram as a mobile news feed.

Finally, you will select a budget for your ad and it is ready to run. These were some strategies for effective ad campaign management that will surely help you.